Rebecca Armstrong-Benson
December 26, 2018

The Most Instagrammable Writers – Gone But Not Forgotten [Infographic]

The Most Instagrammable Authors [Infographic]

Literature doesn’t have a shelf life, and that’s why many of the best writers are outlived by their works. Truly great writers can capture readers’ imaginations for decades or even centuries. Four hundred years after his death, Shakespeare’s works are still studied and performed around the world, whilst J.R.R Tolkien’s fantastical worlds have been adapted…


Junald Ali Qureshi
December 20, 2018

5 Reliable Tips to Turn Your Online Store into a Lead Generation Engine

Turn Your Online Store Into a Lead Generation Engine

Experts do not always agree on lead generation strategies. Indeed, online marketing undergoes trends like all other branches of marketing. Every online store manager must create an identity through marketing if s/he wants to stand out from the competition Every website needs to be optimized for lead generation. However, it’s not enough just to add…


Susan Gilbert
December 19, 2018
Website Security, Facebook ROI & Project Management Tools

The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Protect your website from cyber attacks Increasing your ROI from Facebook Project management tools Thwart an Attack on Your WordPress Website With These 4…


Shubham Yadav
December 18, 2018

6 Outstanding Lesser-Known Social Media Management Tools

Social Media Management Tools

In today’s business world, there are few niches in which businesses can thrive without an active social media presence. It’s easy to become comfortable with the tools you currently use, and only look to better-known software to meet new needs. But this strategy may not be the best one for your business. This article presents…


Jess Andriani
December 13, 2018

How to Use Psychology to Improve Your Digital Marketing Campaigns

Use Psychology to Improve Your Digital Marketing Campaigns (Infographic)

As a consumer, what makes you click on an ad and purchase the product? As a marketer, what are the factors that contributed to your decision in creating ads and campaigns that would drive customers to act upon it? Digital marketers don’t only take on one role; they wear many different hats. They also stand…


Nina Ritz
December 12, 2018

The Power of Ephemeral Content: 4 Ways to Boost Your Brand Awareness

Using Ephemeral Content To Boost Brand Awareness

This message will self-destruct in five seconds! Or if we’re talking about ephemeral content in 24 hours or less. The value of these temporary social media posts and stories rests on the same psychological mechanism which lies behind the effectiveness of limited-time offers. Yes, content still rules big time, but people are practically flooded with…


Barbara Mitchell
December 11, 2018

7 Psychology Facts That All Social Media Marketers Should Know

Social Media Marketing Psychology Facts

Marketing is all about psychology. You want to influence the mindset of a potential client, so you’ll affect their buying decision. You observe their likes and preference, so you can craft a product or service that appeals to them. Then, you want to convince them to spend money on that product or service. To do…


Victor Blasco
December 6, 2018

5 Types of Videos That Will Boost Your Content Marketing Strategy

An In-Depth Look at 5 Types of Video

The dream of video marketers has finally come true: people want to see more videos from the brands they love. It’s not a sales pitch or the promise of a distant future. People really prefer videos over other content types. That should be reason enough to put them at the center of your content marketing…


Susan Gilbert
December 5, 2018
Set Up Your Twitter Business Account the Right Way

The right brand persona on Twitter starts with having a professional profile. A lot of entrepreneurs and businesses choose to keep their company profile separate from their personal one – and for good reason. In order to build an authentic community, it’s important to be consistently recognized by your customers and followers with a message…


Paolo Fabrizio
December 4, 2018

Focus on People to Support Your Customers

Focus On People: Turn Customers' Frowns Into Smiles

Last week, I hosted a live Q&A on behalf of a client where I video-answered their colleague’s questions about Digital Customer Service. It’s not the first time that I have done it, but it’s always exciting dealing ‘live’ with questions that you don’t know in advance. In this case, my customers were the participants of…


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