In today’s visual content-driven world businesses with great images and videos can be EYE CATCHING! Social media platforms like Facebook, Instagram, YouTube, and Pinterest provide an easy and fast way to share information without a lot of text or lengthy explanations. According to Forbes, “91% of consumers now prefer interactive and visual content over traditional, text-based…
If you are like most marketers, your landing page conversion rates are dismal. Want proof? Studies show the average landing page conversion rate across industries is a mere 2% to 5%. Yes, at best only 5 out of 100 prospects that visit a landing page convert. That’s disappointing because landing pages play a crucial role…
Yes, the situation is still complex but it’s not the same as one month ago. While one month ago most organizations were stuck on ‘what shall we do now’ many of them have already moved on and that’s good news. Meanwhile, a large number of consumers all over the world have sought assistance through digital…
As I watch my 2-year-old grandson sucking up information like a sponge, and now welcome a 2nd grandson into the family, it’s a good time to reflect on learning. Of course, it’s timely for our world, also, as many of us will need to learn new ways of working. And an all-new cohort is joining…
Want to know what drives people to buy a product? Brand trust is a top-ranked factor that affects the purchase decisions of consumers. 81% of customers consider low brand trust as a dealbreaker. Also, 67% of buyers might engage with a reputable brand but will eventually stop buying if their trust in the brand is…
In the past eight years I have worked as an editor for several huge websites. Those don’t include my own, where I have been 100% responsible for all upkeep and content published. I can say, with a great deal of experience backing it up, that having a solid editorial calendar is the most important tool…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Make your work-day more efficient Boost your business in hard times (such as now!) Add creativity to your Marketing Harness Your Work Day With…
It’s time to settle in and get comfortable, folks! This is going to be a very long ride! The CDC and Dr. Fauci have confirmed our worst fears that this is coming back for a second act. Economists warn that some companies will learn to exist in a leaner fashion. This means that unemployment will…
Is your About page set up to generate and nurture leads? Is it doing a good job? Does it make your brand interesting enough for a blogger or a journalist to include your brand in a story? Why not? Ever since we were kids, we’ve been instructed to avoid strangers. Your About page needs to…
I’m sorry, Dave. I’m afraid I can’t do that. One of the most sinister quotes in the history of cinema was uttered by HAL 9000, an intelligent, omniscient supercomputer controlling the doomed Discovery 1 spaceship in Stanley Kubrick’s 2001: A Space Odyssey. A number of other sci-fi flicks also painted intelligent machines in a similar…
