There are a lot of tweaks you can make to boost conversions on your content site. For example, you can perfect the way you word your unique value proposition. Or create lead capture forms that are more user-friendly. Or even increase load times by removing unnecessary code elements from your homepage. But, when it comes…
While some entrepreneurs start with an idea for a product, some just start with an idea. Whether it’s a need for knowledge in your community niche, a passion to create and share your art, or just a place to post things that you think are funny, there are millions of people creating content every day…
According to HubSpot Research, 93% of customers are likely to make repeat purchases with companies offering excellent customer service. Additionally, happy customers are likely to share their positive experiences and refer about 11 people, acting as the perfect mouthpieces for your brand. On the other hand, poor customer service can cost you heavily. American companies…
For many B2B businesses, content is their lifeblood. Content helps them bring organic traffic, establishes expertise, and gets them leads. For many others, publishing hundreds of articles isn’t getting them the return they’d hoped to. This begs the question: Is the content you’re creating disconnected from what your customers want from you? This post aims…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Explainer video tools Website Visibility Buyer Personas Increase Your Reach With These Explainer Video Tools 1) Whiteboard Animations That Impress – Doodly There is…
One of the biggest issues faced by SEO professionals is acquiring backlinks. You can’t expect to obtain higher organic rankings for your target keywords unless you earn a significant number of backlinks. Now, imagine if you can drive clicks to your site just by creating content. Not only this will save time, but it will…
Have you ever feel overwhelmed at the thought of creating social media guidelines for protecting your business reputation? Many wonder how to develop efficient guidelines for social media that educate team members, encourage team collaboration, and protect their business. This article shares proven strategies for creating guidelines that offer an effective work plan for using…
Key Takeaways: Relevance is paramount: Marketers are abandoning generic mass emails in favor of highly personalized and targeted messaging. Behavioral data is essential: Leveraging user actions and preferences allows for tailored one-on-one communication. Nurturing matters: Sophisticated welcome series and onboarding programs, focusing on individual needs, are replacing one-size-fits-all approaches. Deeper segmentation is on the rise:…
When you think of Instagram, chances are the first thing that comes to mind is photos. After that, perhaps videos and Instagram Reels would pop into your head. But text? That’s probably pretty far down on your list of things you associate with Instagram. Yet in some cases, text can be the deciding factor between…
In less than 24 months the demand for Digital Customer Service has literally boomed, regardless of the country or industry. This acceleration is the result though of an ongoing revolution that had started a few years ago: more and more consumers prefer to use social media, live chat, or messaging apps when asking for support.…
