The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know what I mean. Whether it is a changing deal, a new competitor or something that completely disrupts the market, we are in a changing world.…
Note: This post is a preview to my Digital Marketing For Business presentation this Wednesday May 8th at 10:00 in the Raleigh Convention Center. Escape From Google I’m not Snake Pilssken the character Kurt Russell played in John Carpenter’s famous end of the world movie Escape From New York. Carpenter’s 1981 movie had the world…
Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another. My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…
The following are some of my all-time favorite quotes on storytelling – many of which I use in my business. Review these quotes and think about the nature of stories/storytelling, the impact of stories in business, their connection to with marketing & branding efforts, their sense-making qualities, community building, and the social nature of sharing…
Danny Brown has kindly given us permission to re-publish some of his articles. For those of you not familiar with him, Danny is a published author (co-author of Influence Marketing and The Parables Of Business), and an excellent and provocative writer not only for his own blog, dannybrown.me/blog, but also for IBM Open Forum. This…
Content Shock Becomes Community Shock Content Shock: Why Content Marketing Is Not A Sustainable Strategy is a highly influential post by Mark Schaefer. Mark outlines what every content marketer knows. We can’t ALL create an infinite amount of content and win. Attention is one of the few things that we can’t easily create more of.…
Big Data, Big Hype? In the article ‘Big Data, Big Hype?’, for Wired Magazine, Stephen Dodson of Prelert lists several articles that question Big Data, including: “Big Data: Are We Making A Big Mistake?” (Financial Times, March 28, 2014) “Eight (No Nine!) Problems With Big Data” (The New York Times, April 6, 2014) “Growing Doubts…
This is the fourth post in a 12 month series on the use of Instagram for businesses. If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do. To help you out, I’ve put together a list…
Process Is Product In 2009 I wrote: An eye of our collective Digital Marketing Storm settled briefly today. It is the day before Thanksgiving. Our web site is speeding up even as staff and friends hit the road. During a mid afternoon lull a thought settled in too. Process is product I thought. What does…
Yesterday’s Wisdom Applies As Much As Ever Today “You can never solve a problem on the level on which it was created” Albert Einstein “Judge a man by his Questions rather than his Answers” Voltaire Data, Analysis and Questions The dictionary definitions of Data, Analysis and Questions show the clearest of synergies. Indeed, the first…
