With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always…
Stumbling On Hero Marketing on Martin’s Ride My career is over I remember thinking. Hearing “cancer” and my name in the same sentence made me a little crazy. As context roled in like a tide new perspectives emerged. Career as a concept fell apart. Heck, CONTROL as a concept is trashed. Many of life’s cherished…
The following article is republished with permission from Michael Brito: A Smarter Way To Think About Content Marketing The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping…
This article, re-published with kind permission of Danny Brown, takes a different type of look at the importance of storytelling in engaging an audience, and is itself written in a manner that engages from first word to last. Enjoy! Creating and Curating an Experience Your Audience Will Remember We like to be entertained. We enjoy…
Here’s the bottom line: if your content does not engage your reader emotionally, their connection to you is puny. Their ability to remember you vanishes. Your value to them is lost. No no, don’t go down that road! Yet it happens too easily. Any content you create needs to connect and emotionally engage your audience…
Film MacGuffins I’ve been fascinated with the idea of MacGuffins and how the idea translates to websites. Here is an explanations of a film MacGuffin, an idea created by Alfred Hitchcock: One of the most oft-used and well known plot devices in Hollywood movies is the “MacGuffin,” the object that drives the story forward and…
The adage that perception is 9/10th of reality is becoming ever more true in the online world. With Facebook giving their reasons for the decline in organic reach and saying that the fraction of the potential news feed that they show us, is what is relevant to us, the question must be asked as to…
In our previous post, we discussed how great marketing starts with a good success and outlined a few ways of how a company could tell such a story. Luckily with the invention of many different technologies as well as the Internet, success stories can be told in many different ways. Going beyond the power granted…
Re-published by kind permission of Brian Vickery Did I mention the time that I had to send my oldest daughter to college with my Jeep Liberty, and my wife said “why don’t you get a sports car?” Well, my youngest daughter is coming back from college, and she will want her car back – so my…
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal…
