What’s Your Curagami Score? Our Startup Factory funded startup Curagami is developing a new cool metric – a Curagami Score. Knowing a website’s Curagami Score helps digital marketing teams know if their marketing is talking to themselves about themselves or winning hearts, minds and loyalty online. We thought it would be fun to share 5…
It is Context that gives Data meaning, as Danny Brown tells us in this excellent piece The Question of Context in Meaningless Data One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard…
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always consider…
This is the sixth post in a 12 month series on the use of Instagram for businesses. In this series on Instagram, I’ve been giving you tips to use Instagram successfully for your business. Of course, Instagram is really all about photos so you can’t really use Instagram effectively if you’re not sharing the best images. In this…
Does Your Site Create Information Disparity? One of the most important CSFs (Critical Success Factors) we’ve discovered working on our Triangle Startup Factory funded startup called Curagami is how crippling information disparity can be for online merchants and B2B content marketers. Visitors arrive on a website with expectations. Meet those expectations and your chances to…
Marketers are Customers Too! We’re all so busy trying to figure out how to reach customers, we forget (except when we read otherwise?) that we too are customers! We buy a lot more than we sell! So in mapping the customer journey and trying to figure out how they might reach us, rather than trying…
Today, the internet is crowded with “authentic” and “original” individuals and brands. The word “authentic” has been used so much that it has become a cliché’. Everyone is striving to be original, different and “unique”. Everyone, or so it seems is using every tool and trick to be seen or heard. So with everyone focused…
With social media being so ubiquitous in marketing activities, marketers have many options to choose from when considering what platform to use. The numbers can be very confusing sometimes, in addition to the identification of why the marketer needs a particular platform. As I look at my social media efforts month over month, I always…
Stumbling On Hero Marketing on Martin’s Ride My career is over I remember thinking. Hearing “cancer” and my name in the same sentence made me a little crazy. As context roled in like a tide new perspectives emerged. Career as a concept fell apart. Heck, CONTROL as a concept is trashed. Many of life’s cherished…
The following article is republished with permission from Michael Brito: A Smarter Way To Think About Content Marketing The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. It can easily be done in a silo. There is nothing stopping…
