Have you ever been confused about whether you should be marketing or building a community? Wondered which is most beneficial for long term sales and business growth? Building your business through marketing to generate more sales and prospects is an essential element that needs to be firmly set in place. When it comes to attracting…
By Barry Feldman Fellow content creators, let’s swallow a big honking reality pill together. The things customers say about our brand runs circles around the prose we produce. According to Nielson research, 77% of consumers are more likely to buy a product when they hear about it from friends and family. Got advocates? Maybe you…
In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
By Greg Satell Digital technology has changed marketing to such an extent that most brands still struggle to adapt. What once was a massive land war in which the biggest army had a distinct advantage, has become more like a guerrilla insurgency. To win now, you have to own the villages. Pepsi was one of…
By Lee Traupel Great content marketing can and should incorporate personality! Who sells more Sports Illustrated issues: Peyton Manning or Kate Upton? No contest it’s Kate. Not to be chauvinistic ladies, just trying to make a point. Peyton has the gravitas but Kate “delivers” a level of brand cachet at least in her fifteen minutes…
Face it – we live in a visual world; and, never has that become more true than in our digital and social media marketing of today. Images grab attention and when done well, increases click-thrus and conversions. But what if you aren’t a graphic designer who knows the ins and outs of Photoshop? Never fear…
Networks are the backbone of interaction between humans. Professional networks exist at work, while social networks are built of friends and others that we feel a personal connection with. In the marketing world, creating and curating an intelligent network is one of the most important elements of successfully promoting your brand to prospective customers. To…
As we’ve discussed many times on Curatti, the rise of visual content plays an important part in any company’s content marketing strategy. Whether its opting for an informative infographic, snazzy cover photo, or meme to project a company value, what a company places visually on its social channels can be interest generating or drive people…
A new monthly column I am very excited to present you this new monthly column on Generation C on Curatti.com. Each month, you will find here a summary of the different sections of my new book, “Generation C and the influence of consumers in social media”. Foreword by Neal Schaffer (now my mentor and friend),…
Are you creating a lot of content for your business blog, but still not getting the results you need? Maybe it’s not so much the quantity that matters, but rather the quality. We need to ‘water the flowers’ and keep our marketing current with fresh ideas. Search engines showcase the articles that attract an audience…
