In a successful marriage, each partner complements the other. Recently, the hi-tech world was abuzz with the news that Watson, IBM’s AI supercomputer, was hooking up with the social media darling Twitter. Some see the pair as a match made in cyber-heaven, which will benefit marketers and small to medium-sized businesses. But is the much…
Curatti 2014 Social Media Recap: #7 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies…
By Geoff Livingston Myths and misconceptions are abound in the marketing blogosphere. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. In actuality, a small group of blogging voices laud these best practices and ideas based on their experiences or beliefs, which for all intents and…
Is it time to do a website audit? Perhaps you are launching a new business and need some great ideas of how it should present itself online. It’s important to have an eye-catching landing page where your products or services are easy to find and recognize. Social media and mobile technology have both changed the…
By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…
Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will…
We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner yearfor social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For the…
For twenty years, people have been comparing the transformations of the Internet era to the social revolution that the invention of Gutenberg’s printing press ushered in. The development of the printing press at the dawn of the Renaissance opened the door to the democratization of information and the wider dissemination of ideas. Five hundred years…
Facebook Pages have come a long way since their inception with quite a few changes along the way. Today it is a challenge to build fans and engagement without purchasing expensive advertising. Has your business page been a bit dull lately? Facebook’s new algorithm and rules for link baiting have had an impact for certain,…
LinkedIn is one of the most popular and enduring of social media sites. Through the second quarter of 2014, LinkedIn boasted users in 200 countries, with 300 million users worldwide and 100 million in the United States alone. Every month, 187 million unique visitors go to LinkedIn, and 2 of every 5 LinkedIn users go to the site…
