The way business marketing has been executed has changed over the past few years, particularly with the rise of social media. What used to be a one way conversation became a two-way conversation with the Internet, when customers realized the power of developing their own websites and providing their own reviews. When social media became…
By Bryan Kramer As humans, we’re used to joining communities in the physical world. We coach our kid’s sports teams. We go to conferences and have co-workers. We belong to book clubs and non-profit groups seeking to learn something new or make our world a better place. Even our own families are small communities. Most…
Create Sharable Content It is usually not an accident when a video goes viral; but more often because of a well executed plan. Your business, too, can produce a video that users love to share – even if you aren’t a big brand with a large production budget. According to a 2014 video marketing report…
In a successful marriage, each partner complements the other. Recently, the hi-tech world was abuzz with the news that Watson, IBM’s AI supercomputer, was hooking up with the social media darling Twitter. Some see the pair as a match made in cyber-heaven, which will benefit marketers and small to medium-sized businesses. But is the much…
Curatti 2014 Social Media Recap: #7 We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner year for social media, digital marketing, and the era of curation as the companies…
By Geoff Livingston Myths and misconceptions are abound in the marketing blogosphere. Sometimes I can’t help but think that we have a pseudo religion about the way the industry is. In actuality, a small group of blogging voices laud these best practices and ideas based on their experiences or beliefs, which for all intents and…
Is it time to do a website audit? Perhaps you are launching a new business and need some great ideas of how it should present itself online. It’s important to have an eye-catching landing page where your products or services are easy to find and recognize. Social media and mobile technology have both changed the…
By Tony Zambito We cannot wait to offer solutions. We have the thirty-second elevator pitch, content marketing, presentations, lead generation, demand generation, sales training, and sales enablement. All designed to be proficient at offering solutions. Some companies can reach a fervent pitch with their marketing and sales in seeking to tell people or companies they…
Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will…
We’re in the final quarter of 2014, which means there are less than 90 days until the New Year and the celebration of a new year on its way. 2014 has been yet another banner yearfor social media, digital marketing, and the era of curation as the companies surrounding the trend make waves. For the…
