Is creating a successful blog for your small business at the top of your to-do list? Would you like to build your online presence through blogging, but don’t know where to start? It goes without saying that blogging can benefit your business. Not only can it position you as an industry or subject matter expert,…
By Michael Brenner Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid advertising (that we all ignore at staggering rates) and into content programs. These branded content marketing hubs are creating owned media properties…
It is 2015 and being an owner of a website continues to become easier and easier. The days of having to learn code or hire an SEO expert are behind us. I know this may hurt some feelings, but let’s face it, the online world is changing rapidly. There are many readers of this blog…
How much activity is happening on your Google Plus Page? While the big social networks like Facebook, Twitter, Pinterest, YouTube, and Instagram all play a major role in business marketing, it is just as important to include Google’s growing social platform for more exposure and leads. As someone who works in the online world and…
Social media sells, and selling drives the internet. The need for clear, reliable information about consumer preferences has led to increasing interest in high level analysis of online social media content. Sentiment analysis is a new, exciting and chaotic field. Here is a look at the current state of sentiment analysis and what it means…
In part one of this series I discussed how community managers need to always be converting the conversations they have with their company’s fans or followers. In part two, I’ll quickly discuss how to find these conversations when users don’t directly mention your brand name or when they aren’t initiated on your company’s social profiles Lesson…
Winter 2015: The State of Social Media As the days get shorter and the weather colder, marketers snuggle into their down comforters and head online to engage with peers, create customer engagement, and tell stories about their brand. The end of the year and beginning of a new one means that social media and marketing…
(A slightly belated) welcome to 2015! It’s a new year with so many opportunities for digital marketers. Are you ready? Many of us in the marketing world have seen – and continue to see – the rising popularity of social media content marketing firsthand. We realize it’s no longer enough to simply post a piece…
Have you mapped out a blog writing plan for your business articles for the new year? Not sure if blogging can help improve your marketing? The good news is that it’s never too late to begin a blog or refresh an existing one. As we enter into a new season it’s more important than ever…
How much and how often do you analyze your article stats? I have to confess right here, right now that after I publish a post, I often sit and watch the social share numbers closely all day. For me, it’s not enough to see ’50 Twitter shares after 24 hours’. I closely watch to see…
