A logo sends a message and it says far more about your business than you might realize. It’s more than some pretty colors and fonts. Perhaps you are creating your first logo and don’t know where to start? Or, maybe you are ready for a design makeover to improve your business branding. Either way, a…
By Mike Allton Have you ever tried to create an infograph? I’m sure you’ve seen many in the wild, amazingly and dynamically delivering statistics and information… and getting incredible amounts of social signals from an increasingly visual online landscape. But if you’re like me, lacking the ability to so much as draw a circle in…
By Aaron Lee I write up to five blog posts every week. That may sound easy for some, but for me, it gets a little tough. You see, I have two jobs. I’m the Grand Master of Customer Delight at Post Planner and I run the daily operations of Leneys, a women’s apparel company that…
I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how to better communicate…
With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by investing in more sustainable relationships, we obtain a better ROI with social media. However, in the current context, the baby…
If you want to generate more leads through social media for your business while enhancing the relationships of both your followers and customers then Twitter Advanced Search can help. Conversation and word of mouth are two powerful forces on Twitter, which allows users to narrow in on their target market through this powerful search tool,…
I was thinking of titling this article “Can I Slam You Over the Head with My New Product?” because that is exactly what non-respectful social selling feels like to a consumer. Online or offline there is a way to be social that flows like warm honey and ways to be social that feel like fingernails…
When was the last time you evaluated the foundations of your marketing plan? Being successful as a business owner doesn’t always mean having a strong marketing plan in place from the beginning. Many people have a business idea and jump in with both feet, without knowing how they’re going to stay afloat. Does this sound…
When Facebook introduced hashtags on June 13, 2013, many of us who engage with our target markets and audiences through social media held strong opinions (mainly negative) about them. In fact, most of us still feel skeptical. That’s because even now, nearly two years later, we find few success stories about brands using hashtags on…
Think of a post from a Facebook Page and think about why you interacted with it. I was given this task in preparation for a social media workshop. Looking through my profile I realised I don’t interact with pages a lot. I like a bunch of them, admin a couple. I interact with people, both…
