While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Companies are focusing all their attention on writing to attract a vast audience, and with it more clients, while ignoring other aspects of content marketing. Unfortunately, most of these…
By Brett Relander Content is still king when it comes to digital marketing. In order to get ahead of the competition, it has now become increasingly important to incorporate visual content marketing into your campaigns. Why Use Visual Content Marketing If you need a reason for using visual content marketing, consider the fact that the…
Business is like health; as long as we have it we tend to take it for granted. Only when something seems off, do we suddenly re-evaluate our vital routines. The fear of missing what we really care about is an alarm bell that should awaken our minds. As for business, negative events that may occur are…
A logo sends a message and it says far more about your business than you might realize. It’s more than some pretty colors and fonts. Perhaps you are creating your first logo and don’t know where to start? Or, maybe you are ready for a design makeover to improve your business branding. Either way, a…
By Mike Allton Have you ever tried to create an infograph? I’m sure you’ve seen many in the wild, amazingly and dynamically delivering statistics and information… and getting incredible amounts of social signals from an increasingly visual online landscape. But if you’re like me, lacking the ability to so much as draw a circle in…
By Aaron Lee I write up to five blog posts every week. That may sound easy for some, but for me, it gets a little tough. You see, I have two jobs. I’m the Grand Master of Customer Delight at Post Planner and I run the daily operations of Leneys, a women’s apparel company that…
I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how to better communicate…
With increasing frequency, we hear and read that in the social networks, it is better to focus on the quality of relationships, rather than relying solely on the number of friends and followers. And by investing in more sustainable relationships, we obtain a better ROI with social media. However, in the current context, the baby…
If you want to generate more leads through social media for your business while enhancing the relationships of both your followers and customers then Twitter Advanced Search can help. Conversation and word of mouth are two powerful forces on Twitter, which allows users to narrow in on their target market through this powerful search tool,…
I was thinking of titling this article “Can I Slam You Over the Head with My New Product?” because that is exactly what non-respectful social selling feels like to a consumer. Online or offline there is a way to be social that flows like warm honey and ways to be social that feel like fingernails…
