LinkedIn is one of those social networking sites that never fails to offer up little surprises. Whether it is their discoverability that has been improved, to new ways to engage people outside of my immediate group of connections. LinkedIn is one of those hidden gems that keeps proving you do not want to ignore the…
From one generation to the next, we live with the certainty that we will be more successful than previous ones. It’s the lever and the engine of progress, the primary source of motivation for generations to excel and innovate. For each of us, it is the dream that nourishes the hope of a better life.…
Your business should not only stand out from the rest online, but also that you become a thought leader in your industry. By writing new content each week we are creating new opportunities – and, that requires articles which are original and engaging. What’s the first step for creating highly visible information that will make…
Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be…
Online content marketing is no longer an option for your small business, it’s a necessity. Your prospective customers are spending their time looking for answers. They’re asking for recommendations through search and social media. If you’re business isn’t there when they’re looking, you are missing opportunities without even knowing it. Unfortunately, the world of online…
By Bryan Kramer Remember the Kodak moment? How far from sharing have we come, when a cleverly branded and epic moment was captured on traditional film and shared on prints or slide projectors? We hold onto these as memories and visit with them now and again for the nostalgia and connection. I believe we have…
They don’t care what you know you until… Social Selling for smart entrepreneurs means beginning where your customer already is. When we have a product to sell, from our perspective we tend to believe that everyone is going to be as thrilled and enamored with it as we are. After all, our product (or service)…
If your business is looking to bring about more engagement on social media then you might want to try image quotes or memes in your tweets and posts. There are a myriad of resources available for free that will help you create stand-out visuals for your target market. Sometimes a meme can be humorous while…
Chances are by now, you’ve heard of at least one or both of these new social media apps: Meerkat and Periscope. Both of these live streaming video apps have taken the world of social media by storm. It was all anyone was talking about recently at Social Media Marketing World. And I’ve seen blog post…
B2B SMBs have seen a lot happen in their industry over the past decade. First, came the rise of social, then the invasion of mobile, followed by the arrival of cloud and ultimately the incorporation of analytics in all this. For major Fortune 500 companies, this has been a boon for innovation. Hardware companies like…
