By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…
By Brian Fanzo Every brand in every industry is currently struggling with finding ways to relate with their audience, creating content of value and find unique ways to tell their stories. Technology and social media are amazing channels for brand storytelling but brands must first have a compelling story then understand and embrace the community. …
In today’s marketing arena online it is the customer who determines the reputation of a business. By staying on top of the latest changes and remaining active in your community your business can utilize authority marketing by being seen, know, and trusted. Purchases and reviews on social media cause us to take a human-centered approach…
Ok, let’s start with this: what exactly is Know, Like, Trust. And why should you care? (besides the fact that I said so!) KLT started for me on the playground. Remember your first best friend? The one you knew had your back, shared their candy, had the best advice, kept your secrets and always had…
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
By Andrew Hutchinson I read an interview with author Arnold Zable recently in which he discussed his work in championing causes through his writing, most notably asylum seekers. Zable talked about the power of storytelling in such efforts, saying that ‘story is a very beautiful way to lead people somewhere else’. Zable noted that more…
According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is only slightly more than 56 million people. Add to this, according to the latest estimates, over 65 million young generation Z…
If you are ready to break into the eBook publishing arena for your business then you will want to read this article. The opportunities are ripe for businesses to showcase their expertise, but the competition is fierce on Amazon. One of the best ways to stay on top and move toward best-seller status is to…
A few months ago, I showed you how Karen Dietz curates posts on Scoop.it. The article was so well received that I decided to turn the idea into a mini-series. This time, I went for a different example: a roundup. This form of curation consists in bringing together a series of related posts in an easy-to-digest…
By Bryan Kramer Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these tales has become part of our collective psyche for generations. And yet, what do these well-known fairytales have to do with marketing? As it…
