Susan Gilbert
July 20, 2015

How to Attract Evangelists Online for Your Business

A unique brand message goes a long way with your business’s leads and customers. In order to get noticed online you need word of mouth referrals in order to make the sale. Reputation management is a necessary component for brands to effectively attract a loyal audience. The focus should always be on the needs of…


Andy Capaloff
July 19, 2015

These 3 IT Secrets Can Boost Your SMB

(Disclaimer: These things are far from secret within IT!  But the word “Secret” gave the heading a way better emotional score than “Skillset”!) What Can IT Teach My SMB? The Systems needs of very large companies, can be huge. I work on various aspects of systems, which can involve multiple departments, spread over 3 continents.…


Rebekah Radice
July 16, 2015

10 Social Media Strategy Ideas that Generate Results

The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…


Jan Gordon
July 15, 2015

Overcoming Content Marketing’s Biggest Challenges

By Brett Relander Brands today no longer have the luxury of simply sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the more modern world of marketing, but consumers today demand increased interaction. If your brand is not able to deliver…


Jan Gordon
July 14, 2015

Storytelling with Snapchat and Periscope

By Brian Fanzo Every brand in every industry is currently struggling with finding ways to relate with their audience, creating content of value and find unique ways to tell their stories.  Technology and social media are amazing channels for brand storytelling but brands must first have a compelling story then understand and embrace the community. …


Susan Gilbert
July 13, 2015

Reach More Customers for Your Business Through Authority Marketing

In today’s marketing arena online it is the customer who determines the reputation of a business. By staying on top of the latest changes and remaining active in your community your business can utilize authority marketing by being seen, know, and trusted. Purchases and reviews on social media cause us to take a human-centered approach…



Ron Sela
July 9, 2015

7 Advanced Thoughts On Content Marketing

The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…


Jan Gordon
July 8, 2015

Brand Journalism versus Brand Storytelling

By Andrew Hutchinson I read an interview with author Arnold Zable recently in which he discussed his work in championing causes through his writing, most notably asylum seekers. Zable talked about the power of storytelling in such efforts, saying that ‘story is a very beautiful way to lead people somewhere else’. Zable noted that more…


Raymond Morin
July 7, 2015

Generation C – Towards a New Baby Boom With Generation Z

According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is only slightly more than 56 million people. Add to this, according to the latest estimates, over 65 million young generation Z…


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