The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
By Andrew Hutchinson I read an interview with author Arnold Zable recently in which he discussed his work in championing causes through his writing, most notably asylum seekers. Zable talked about the power of storytelling in such efforts, saying that ‘story is a very beautiful way to lead people somewhere else’. Zable noted that more…
According to the US Census Bureau, in 2015, the digital natives of Generation Y (75.3 million) will surpass the Baby Boomers (74.9 million) in number for the first time. In comparison, Generation X is only slightly more than 56 million people. Add to this, according to the latest estimates, over 65 million young generation Z…
If you are ready to break into the eBook publishing arena for your business then you will want to read this article. The opportunities are ripe for businesses to showcase their expertise, but the competition is fierce on Amazon. One of the best ways to stay on top and move toward best-seller status is to…
A few months ago, I showed you how Karen Dietz curates posts on Scoop.it. The article was so well received that I decided to turn the idea into a mini-series. This time, I went for a different example: a roundup. This form of curation consists in bringing together a series of related posts in an easy-to-digest…
By Bryan Kramer Snow White. Cinderella. Sleeping Beauty. All names that are part of the iconic stories we grew up with. Retold countless times through children’s books and Hollywood blockbusters, these tales has become part of our collective psyche for generations. And yet, what do these well-known fairytales have to do with marketing? As it…
“In a world where people are overwhelmingly seeking out high impact content to help them make purchase decisions, should brands be aligning with experts to serve the role of influencer?” The Makings of An Expert What is an expert anyway? By definition it is someone having comprehensive or authoritative knowledge in a particular area. In…
Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be…
One of the best ways for a business to establish credibility and attract more leads in through publishing your own paperback book or electronic eBook. Venturing out on your own can be a daunting, and time-consuming task. That is where hiring a publication consultant or “book shepherd” is very helpful. According to author and coach,…
The Unbelievable Surprise on My Hook I never expected it to happen, but it did. It was a warm day in Alabama and I was fishing with my dad at a lake. We both had a line in the water and we were waiting for a bite. When all of a sudden it happened. My bobber…
