Robots are taking over the world. No, I’m not talking about the Transformers (although that would be cool). I’m talking about AI tools that are slowly replacing most repetitive work. For many social media marketers, using bots is an easy way of making headway on activity intensive platforms like Instagram. As one of the most…
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Social media is an important medium that every small business should be embracing to help develop new business, understand what others are saying about them and/or their competitors, engage with and increase the loyalty of their customers and fans, and potentially even provide another avenue for customer support over social channels. There are many choices…
The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Digital Advertising Working remotely CRM Use These 4 Digital Advertising Tools to Increase Your Business Leads and Sales 1) Create More Brand Awareness –…
Influencer marketing and small business is a match made in heaven. Let’s understand why. What does a small business need to stay competitive? To that, you might say revenue and customers. While that is true to some extent, it’s actually brand trust that is driving business growth these days. Research shows that 67% of customers…
There is fact, then there is fiction. Then there is a world that hits the middle ground between both fact and fiction. Augmented reality is ushering the world into that world where our true reality merges with a digital reality. Sounds complicated? Let me break it down. We have physical objects like buildings, things, people,…
Nowadays, we’re all in the business of conversations. In fact, owning the best products or services is not enough to win customers if they don’t perceive value. Furthermore, as the volume of online conversations has boomed and is bound to keep growing, that’s the new battleground where you may win, maintain, or lose customers. Are…
Many website owners, digital marketers, and SEO experts are optimizing their website for Google’s Page Experience to retain or increase their ranking on search engine results pages (SERPs). Page Experience is Google’s recent major update that began rolling out in the second quarter of 2021, a key component of which is Core Web Vitals (CWV).…
Websites live and die by the amount of traffic that they get. Until recently SEO seemed the only way a business could get traffic and the SEO company that could get a front page listing for a highly competitive term could write their own paycheck. Until now. We are now in the social media era…
OpenAI has released yet another evolutionary variant of its AI, billed as ‘too dangerous for public release.’ But now, after over 6 months of GPT-3 AI being in our lives and with millions of words written, has the manual copywriting world taken a fatal hit? Or, on the contrary, has GPT-3 become the helping hand…
Back in the day, link building was extremely simple; you needed to maximize external links. It didn’t matter whether you bought these or got them through an exchange, more links meant better ranking on Google. But things have changed over the years. The algorithms that determine the fate of webpages are now much more sophisticated.…
