It does not matter if online content is in the form of a blog, a website, an e-commerce store or a series of targeted product descriptions – if the right people do not know that it exists, they cannot interact with it. This is precisely why marketing is a major component of successful content creation.…
In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey. The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach…
By Lee Traupel In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make, rinse and repeat one…
Is your business website retaining visitors? If your answer was no, or you aren’t sure, this could be corrected as simply as fixing your landing page, and without the right hook you could be missing out on golden opportunities. Your website is the branded image and calling card where people learn what you have to…
By Michael Brito It’s taken me 4 months to write this post and I am still not sure exactly what I want to say, if it’ll make any sense or if anyone will read it. I’ll give it a shot anyway. I have been blogging since 2006 and I am definitely guilty of recycling thought…
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
I call myself a stingy person. When it comes to logo creation for my blog or business, I usually stick to the cheapest that I can find. My meaning of “the cheapest” is pretty simple: Cheap and high quality. At some point, you may debate on the topic because in most cases, cheap and good…
Over the past twenty-five years, the rapid development of new technologies, combined with the advent of the Web and social media, have caused a social revolution that now affects each generation. It has been a wave of profound changes that have transformed every aspect of our existence, from family life and personal relationships, through entertainment…
One of the most important pages of a business website often doesn’t receive the care and attention it deserves – that is the “About Us” page. Often this is one of the first pieces of content that has been written when your domain was first established, but can become a literal ghost town that is…
How To “Put a Ring On It” and Transform Your Followers Into Brand Advocates Ask any social media consultant the question that they hear most often, and they’ll undoubtedly respond with “How do I get more followers?” Second runner up is something usually akin to “How do I get my followers to tell their friends…
