Time to Stop Recycling Thought Leadership
By Michael Brito It’s taken me 4 months to write this post and I am still not sure exactly what I want to say, if it’ll make any sense or if anyone will read it. I’ll give it a shot anyway. I have been blogging since 2006 and I am definitely guilty of recycling thought…
Using LinkedIn to Become a Networking Superstar
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
5 Tips In Creating The Best Logo For Your Business
I call myself a stingy person. When it comes to logo creation for my blog or business, I usually stick to the cheapest that I can find. My meaning of “the cheapest” is pretty simple: Cheap and high quality. At some point, you may debate on the topic because in most cases, cheap and good…
Training Digital Natives To Be The Leaders Of Tomorrow
Over the past twenty-five years, the rapid development of new technologies, combined with the advent of the Web and social media, have caused a social revolution that now affects each generation. It has been a wave of profound changes that have transformed every aspect of our existence, from family life and personal relationships, through entertainment…
What Your Website “About Page” Should Say About Your Business
One of the most important pages of a business website often doesn’t receive the care and attention it deserves – that is the “About Us” page. Often this is one of the first pieces of content that has been written when your domain was first established, but can become a literal ghost town that is…
With This Tweet, I Thee Wed
How To “Put a Ring On It” and Transform Your Followers Into Brand Advocates Ask any social media consultant the question that they hear most often, and they’ll undoubtedly respond with “How do I get more followers?” Second runner up is something usually akin to “How do I get my followers to tell their friends…
How To Use Social To Deliver The Best Customer Service
Q1. Why should we add social to our customer service channels? Q2. What are the costs/benefits of such choice? Q3. Shall we re-arrange our customer service structure? These are 3 of the most frequently asked questions by customer service directors. I understand their feelings, since integrating new channels such as social networks is not simple,…
The One Way to Build a Successful Business Using Content
“The tragedy of life is not that it ends so soon, but that we wait so long to begin it.” ― Richard L. Evans “Of all sad words of tongue or pen, the saddest are these, ‘It might have been.’” ― John Greenleaf Whittier (*If you don’t have time to read this whole post, then…
Who Controls Your Narrative?
Who controls your narrative? Odd question to ask a business, I agree. Yet most business owners would say that either they or their CEO is the voice of their company. It is true that up to 10 years ago, business owners controlled their own story. They controlled the image of their business and could…
Twitter to Expand 140 Character Limit
If your business is looking to attract more followers on Twitter and then a new development may help. As the social network aims to make the platform more attractive the mainstay 140 character limit could soon expand. Quick tweets, retweets, and replies are attractive to users on Twitter, which allows them to creatively use hashtags,…
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