Many CMOs today are faced with a dilemma. As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as…
Email marketing is still an important strategy for building your business online. This can be more of a challenge than ever as more people turn to mobile texting for their communications, and add more spam filters to their email systems. With the right planning and execution you can create successful email campaigns that generate more…
Pet peeves. You know, those “little” things that end up annoying you like nothing else? Even to the point where you feel like screaming or banging your head against a wall? Of course you know what I’m talking about, because we all have a pet peeve…or more than one. Or many of them. One of…
It does not matter if online content is in the form of a blog, a website, an e-commerce store or a series of targeted product descriptions – if the right people do not know that it exists, they cannot interact with it. This is precisely why marketing is a major component of successful content creation.…
In 2009, McKinsey & Co. proposed what was touted as a radical shift in marketing practice they called the consumer decision journey. The article called into question the long held concept of the purchase funnel in favor of a new model that incorporated customer experience and advocacy. “If marketing has one goal, it’s to reach…
By Lee Traupel In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make, rinse and repeat one…
Is your business website retaining visitors? If your answer was no, or you aren’t sure, this could be corrected as simply as fixing your landing page, and without the right hook you could be missing out on golden opportunities. Your website is the branded image and calling card where people learn what you have to…
By Michael Brito It’s taken me 4 months to write this post and I am still not sure exactly what I want to say, if it’ll make any sense or if anyone will read it. I’ll give it a shot anyway. I have been blogging since 2006 and I am definitely guilty of recycling thought…
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
I call myself a stingy person. When it comes to logo creation for my blog or business, I usually stick to the cheapest that I can find. My meaning of “the cheapest” is pretty simple: Cheap and high quality. At some point, you may debate on the topic because in most cases, cheap and good…
