Establishing long-term loyalty in today’s marketplace is remarkably similar to a run of salmon battling their way upstream. Pushing forward to navigate the powerful current of endless information, business owners must implement exceptional strategies to consistently reach the higher ground where consumers continually convert. Consumers have expertly adapted to the incessant flow of information, mindlessly…
Many companies have a presence on one or more social media channels, and all attempt to draw attention to their brand. Having heard of the remarkable power of social media, they’d be crazy not to, right? However, of course, the degree of success these companies enjoy varies widely. Mostly, that comes down to strategy. A…
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues, and industry peers, a debate about “the future of marketing” occurs. However, even if you’re not knee deep in marketing, a quick Google search would reveal to you…
A new leadership role in the transformation of organizations In the last 2 years, a large inter-generational transfer has taken place in our society. Baby boomers gradually gave way to new generations, the majority of whom were digital natives; and for the first time, Generation X holds the balance of power. After waiting their turn…
If your business is seeking to build a stronger level of influence online then you will want to have an active and involved audience who has an interest in what you have to offer. A large number of followers needs to be based on quality connections and relationships with influencers in your target market. In…
For•ward•link•ing – v. the act of inserting links to newer posts into older posts. Ok, full disclosure time… that’s not a real word. I made it up. But, bear with me… it’s worth learning about just the same! Conceptually, it’s quite simple, and based on the ideas of Backlinking and Deep Linking. Backlinks are when…
Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital the next 12 months. Technical competency…
For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing one of the major…
If your business has hosted an online webinar or podcast then you will know that it can be a challenge to attract an audience even after sharing your event ahead of time on social media. Live streaming helps bring your broadcast together instantly with more interested viewers than ever. Traditionally live video interviews and events…
When we have issues we tend to look for solutions outside of our company, but often that’s not a good move. In fact, most of the times either problems and solutions lie within the company. However we just don’t realize it since we are distracted by sense of urgency. When it comes to customer service, the…
