If your business is seeking to build a stronger level of influence online then you will want to have an active and involved audience who has an interest in what you have to offer. A large number of followers needs to be based on quality connections and relationships with influencers in your target market. In…
For•ward•link•ing – v. the act of inserting links to newer posts into older posts. Ok, full disclosure time… that’s not a real word. I made it up. But, bear with me… it’s worth learning about just the same! Conceptually, it’s quite simple, and based on the ideas of Backlinking and Deep Linking. Backlinks are when…
Digital competency sounds like marketing speak. It is not. Today, as never before, barriers to entry for small biz brads are defined by your ability or lack thereof to shape technology to fit your business rules. Over 37% of small business owners plan to spend more on digital the next 12 months. Technical competency…
For decades, a lot of emphasis has been placed on understanding an employee’s intelligence quotient (IQ)-referring to that set of cognitive abilities that allows us to acquire knowledge and to solve problems. But in business (as in life) if you only focus on this part of an individual, you are missing one of the major…
If your business has hosted an online webinar or podcast then you will know that it can be a challenge to attract an audience even after sharing your event ahead of time on social media. Live streaming helps bring your broadcast together instantly with more interested viewers than ever. Traditionally live video interviews and events…
When we have issues we tend to look for solutions outside of our company, but often that’s not a good move. In fact, most of the times either problems and solutions lie within the company. However we just don’t realize it since we are distracted by sense of urgency. When it comes to customer service, the…
Many professions are defined – at least in some small way – by the tools connected to the trade. Carpenters, for instance, bring to mind hammers, nails, and power tools. Stethoscopes characterize doctors almost too often, and there is a deep connection between police officers and their guns, badges, and handcuffs. But what about social…
B2B brands in all industries are utilizing online marketing as part of their online lead and demand generation strategies. A recent Content Marketing Institute study found that over the last three years a staggering 86% to 93% of business to business brands are currently deploying content marketing. Unfortunately, their results vary greatly. Only about one-third said “their use of content marketing is effective”, while…
In the past, it was often difficult to accurately measure marketing methods to determine which methods were driving the highest levels of traffic. Today, we have access to a wide array of online marketing methods, including social media and influencer marketing. In fact, a study conducted by SocialChorus found that an influencer marketer campaigns can…
Since 2010 Pinterest has continually and quickly risen to one of the top social networks with more than 70 million active users worldwide. Not only are images and videos a big hit, but content from blogs as well. According to an article on Business Insider, men are becoming increasingly interested in participating on Pinterest with…
