At this the time of the year we usually read lots of predictions about digital, social and customer service trends for the forthcoming year. To tell you the truth I prefer to read others’ opinions throughout the year in order to build my own view day by day. That’s why today I’m going to share…
Brands today simply don’t have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction – if your brand isn’t able to deliver this type of interaction and…
More than ever, content marketing, and blogs in particular, are at the center of issues. It is estimated that there are currently about 200 million blog sites, and there are about 1.25 million new blog posts published daily. Due to this, the importance of standing out and asserting leadership amidst the clutter is crucial, and…
Online influence is a growing factor when it comes to attracting new customers and connecting with the right influencers in your niche. Thankfully there are tools online that help build an authentic brand image and provide public data on a user’s credibility and impact. One such service, Klout, now owned by Lithium Technologies since 2014,…
Social media has become an inseparable part of our lives. We share our stories and photos, eager to get likes and shares. Today, social media is one of the most important components of a digital marketing strategy for any organization or brand. Few would argue with this. However, in recent months, some marketers would say that Twitter…
Content marketing has steadily become the most important trend in 2015. For marketers, that’s a clear indication that higher quality content can make a difference in any marketing strategy. The only problem is, how do we as marketers find the time to sift through the extensive options of content available? What piece of interactive content…
The Lesson Content Marketers Need to Learn from Charles Dickens I was watching a show on Netflix a few nights ago that has become a new favorite of mine. It’s called Monumental Mysteries and it’s from the Travel Channel. I love how they tell little-known stories from history with suspense and intrigue. The particular episode that I…
Google Plus, whose slogan is “Let’s Meet Here”, has a fresh new design, which rolled out mid-November. Formerly often referred to as the ugly duckling of social media, the new Pinterest style facelift is geared towards businesses building niche communities with similarly interested individuals. This reinvention has the potential to bring even more exposure for…
Developing a dynamic action plan that optimizes marketplace opportunity is a top priority for any business owner. Implementing this plan most often translates to creative tactical strategies that competitively position a product or service for conversion. With more and more consumers relying on social media to drive their purchasing habits, the endorsement of a qualified…
Engaging new buyers and repeat customers are the lifeline to achieving growth. While the context of these fundamental challenges has changed via digital technologies, they nevertheless are constant pressures. Recent surveys of CEOs by IBM, PWC, and KPMG all point to major concerns and priorities in expanding the lifeline to growth. Creating distinctive and engaging…
