Many content writers and SEO experts believe that the time has come to move away from keyword optimization and to adopt topical optimization instead. What’s the difference? Here are a few, brief insights. Traditional SEO With traditional keyword based SEO, marketers research and identify the keywords that they believe people are using when they search…
On-Page SEO has always been a heavily misconstrued area. In many instances it’s due to lack of full understanding in the nuances of this critical area. Seasoned SEO veterans may even go as far as stating that On-Page SEO represents a huge chunk of the SEO pie. Meaning that a good portion of your SEO…
There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand…
The new way to attract an audience for your business and host events is with video, which includes live streaming and online webinars. When you understand the dynamics your business can leverage this growing medium for more sales. With the right planning and strategy the process can be simple to set up and launch from…
It’s rare that any company reveals its trade secrets. It’s especially rare for tech giant Google to do so. But in March, they did just that during an online Q&A session when Google search quality senior strategist Andrey Lipattsev listed the three most important factors they use to rank websites and web pages. Content and…
Seniors Finally Take the Social Network Train Recently, I came across an article in the New York Times which confirmed what I already observed for some time in my surroundings. In the era of Web and social media, the clash of generations becomes a myth. The digital divide that separated the new generations from the…
Facial recognition is the next biggest trend – one that digital marketers need to pay strong attention to as it is taking front stage in marketing trends. Recently, MasterCard announced selfie payments – a payment method using a selfie from a smartphone to pay for a bill. A clear indication that facial recognition will also…
Why Use Trending News? Staying relevant, content-wise, on the Internet today is very important. Answering audience questions is a must and the bulk of your content has to be informative, unique, and niche related – otherwise, you will get sidestepped completely. But, however you spin it, there is only so much you can write in…
Social media provides a great outlet for businesses and brands to connect with their audience and spread the word on their content. Now Medium has come along as a helpful complement to your blog where you can further grow your subscribers and followers online. Twitter co-founder, Evan Williams, began the publishing platform in 2012, which…
The Internet, and social media in particular, has leveled the marketing playing field for small businesses. The “little guy” can have an active and well planned Facebook page right along with the likes of Coca-Cola and Geico’s Gecko. The little guy can Tweet all day long, and post great photos and quotes on Instagram,…
