Susan Gilbert
May 30, 2016

Connecting With the Right Influencers for Business Growth

When it comes to forging high-level business connections online, are you reaching the most influential people? Are there roadblocks to getting your content shared by trusted sources? Influencer Marketing is not just about following the right people, but rather it’s a way to build relationships with key people in your industry whom your audience respects…


Jenn Herman
May 29, 2016

4 Reasons Not To Use Facebook Live (Although You Really Should!)

A little light-hearted read for Holiday Monday (in the USA and UK)….. Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a…


Scott Aughtmon
May 27, 2016

Finding Your “Who”: The Real Way to Get More Shares

“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin  Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if…


Ivan Temelkov
May 25, 2016

9 Essentials for Building a Dominant Digital Brand

The internet has forever changed humanity. It might just be the best thing since sliced bread. From a business perspective particularly, it has absolutely revolutionized the way brands do business. Over 67% of consumers are inclined to purchase a product or service on a mobile device. 1 out of 5 people in Africa use the internet…


Diana Beyer
May 24, 2016

How to Encourage Your Customers to Provide Real Feedback

“Tell us what you think.” In almost every transaction that you complete, you are asked in some way to give your feedback. This is because smart business owners know that gathering feedback from customers, analyzing it, and using that information to make improvements is the best way to ensure that customers are continually receiving the…


Susan Gilbert
May 23, 2016

The Importance of Social Advertising For Business

Would you like to increase your sales and subscribers through social media? Are your posts getting less leverage than they used to? The new trend in social media marketing is advertising and promoted posts, which is now supported by major networks like Pinterest, Instagram, Facebook, and Twitter. In fact, eMarketer reports that businesses spent over…


Kerry Creaswood
May 22, 2016

How To Really Get Noticed on Social Media

It can feel like you are in the old lost and found box back in school – you know – that stuff that was never claimed and just sat there forever. You’ve set up your profiles, you’re posting every day, and still no one is coming, even to look through the box. You’re beginning to…


Jonathan Emmen
May 19, 2016

Why Topical Optimization is Important For Your SEO

Many content writers and SEO experts believe that the time has come to move away from keyword optimization and to adopt topical optimization instead. What’s the difference? Here are a few, brief insights. Traditional SEO With traditional keyword based SEO, marketers research and identify the keywords that they believe people are using when they search…


Ivan Temelkov
May 18, 2016

6 Things That Will Help Boost Your On-Page SEO Potential

On-Page SEO has always been a heavily misconstrued area. In many instances it’s due to lack of full understanding in the nuances of this critical area. Seasoned SEO veterans may even go as far as stating that On-Page SEO represents a huge chunk of the SEO pie. Meaning that a good portion of your SEO…


Bryan Kramer
May 17, 2016

Build An Army of Influencers: Here’s How

There comes a time when every marketer faces the challenge of how to build brand credibility. Especially in a marketplace that increasingly uses social media as a way to reach customers. For many businesses, the answer is to build an army of influencers who will provide your product the positive word-of-mouth it needs to stand…


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