Susan Gilbert
June 13, 2016

5 Email Strategies that Will Increase Your Business Sales

If you’re a business owner then you already know the importance of using email to stay in touch with your leads and customers. In fact, the marketing firm, Mailigen, reports that 89 percent of marketers gain new prospects through their email campaigns. In order to effectively reach your target market, your business needs to communicate…


Luisa Brenton
June 12, 2016

6 Reasons Why Facebook Still Reigns for Brand Promotion

Reason #1: Your Demographic is There Some have called Facebook the “Coca-Cola” of this century. And that’s a pretty apt description. The company is huge; of all adult users of the Internet, 72% are on Facebook. And these users are from all demographics – young, middle-aged, seniors, rich, middle-class, poor, all races and religions, all…


Alice Elliott
June 9, 2016

How allowing comments on your blog can attract more readers

Following on from a period when allowing comments on blogs was out of favour, it’s now time to reverse that trend and get commenting again! Yes, I know social media has taken over. But really is that a good thing? Don’t you find the quality of comments there can leave much to be desired? Many bloggers claim…


Ivan Temelkov
June 8, 2016

4 Ways to Beat Your Competition at Their Own Game

The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…


Maya Gaspar
June 7, 2016

Jonah Berger’s 6 “STEPPS” to Viral Success

Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the subject of this blog post, “Contagious: Why Things Catch On”, appear third in the Google results, when you simply look for the word “contagious”? (Note: the…


Susan Gilbert
June 6, 2016

How To Overcome These 5 Common Customer Objections

Are your prospects avoiding you? Is your business not getting the results it needs from your pitches to potential customers? The problem may be in your approach, which can turn away a valuable lead. An offer that is too detailed or complicated, or priced too high, may be repel a potential customer instead of attracting…


Paolo Fabrizio
June 5, 2016

Are you using Social Customer Service wisely?

When it comes to using Social Customer Service, some people tend to focus on the first word. After all, everybody talks about ‘social’ everyday. However, that’s a wrong approach to this topic, since customer service is the main goal, while social is just the tool to deliver it. If brands underestimate this aspect, they’re bound…



Tony Zambito

Use Buyer Persona Research For Content Personalization

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.  Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for…


Patrick Cole
May 31, 2016

How To Boost Your Business With Mobile Messaging

Social media platforms, as tools for communicating news and announcements, are great places to broadcast content to a wide audience. However, the content you place on your social media pages, your blog and your website is passive. You have to rely on your audience visiting your social media pages and website, and consuming that content.…


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