Ivan Temelkov
June 8, 2016

4 Ways to Beat Your Competition at Their Own Game

The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…


Maya Gaspar
June 7, 2016

Jonah Berger’s 6 “STEPPS” to Viral Success

Why are your cat’s photos more popular than yours? Why are 10% of all daily searches on the Internet for Donald Trump? Why does the book that is the subject of this blog post, “Contagious: Why Things Catch On”, appear third in the Google results, when you simply look for the word “contagious”? (Note: the…


Susan Gilbert
June 6, 2016

How To Overcome These 5 Common Customer Objections

Are your prospects avoiding you? Is your business not getting the results it needs from your pitches to potential customers? The problem may be in your approach, which can turn away a valuable lead. An offer that is too detailed or complicated, or priced too high, may be repel a potential customer instead of attracting…


Paolo Fabrizio
June 5, 2016

Are you using Social Customer Service wisely?

When it comes to using Social Customer Service, some people tend to focus on the first word. After all, everybody talks about ‘social’ everyday. However, that’s a wrong approach to this topic, since customer service is the main goal, while social is just the tool to deliver it. If brands underestimate this aspect, they’re bound…



Tony Zambito

Use Buyer Persona Research For Content Personalization

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.  Recent surveys of marketing professionals by Rapt Media, Forrester, Seismic, SAP, IBM, and others all indicate that content personalization remains the biggest challenge for marketers this year and for…


Patrick Cole
May 31, 2016

How To Boost Your Business With Mobile Messaging

Social media platforms, as tools for communicating news and announcements, are great places to broadcast content to a wide audience. However, the content you place on your social media pages, your blog and your website is passive. You have to rely on your audience visiting your social media pages and website, and consuming that content.…


Susan Gilbert
May 30, 2016

Connecting With the Right Influencers for Business Growth

When it comes to forging high-level business connections online, are you reaching the most influential people? Are there roadblocks to getting your content shared by trusted sources? Influencer Marketing is not just about following the right people, but rather it’s a way to build relationships with key people in your industry whom your audience respects…


Jenn Herman
May 29, 2016

4 Reasons Not To Use Facebook Live (Although You Really Should!)

A little light-hearted read for Holiday Monday (in the USA and UK)….. Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a…


Scott Aughtmon
May 27, 2016

Finding Your “Who”: The Real Way to Get More Shares

“I’ve always wanted to be somebody, but I see now I should have been more specific.” – Lily Tomlin  Steve Rayson wrote something on Moz.com that has really got me thinking about social media “shares.” His conclusion confirmed a lingering assumption I’ve had for a while. My assumption is: What if we have it all wrong? What if…


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