Articles by Jan Gordon

Jan Gordon
May 3, 2018

Here’s How To Improve Your Content Marketing Strategy

Content Marketing Strategy

If you are a digital marketing professional, you can spot grandiose claims a mile off. These days it’s almost impossible to trick a customer (not that you should even want to). And you also can’t brand yourself differently to the actual quality of your service/product. Being on the receiving end of every type of marketing…



Jan Gordon
March 29, 2018

How the Right Content Strategy Will Aid Your Inbound Marketing

How the Right Content Strategy Will Aid Your Inbound Marketing

An effective marketing strategy has many different components and moving parts working to attract your target audience and convince them to make a purchase. Your goal is to identify how to move people through the sales funnel successfully. To do that, you need to leverage different marketing tactics that complement one another and ultimately help…


Jan Gordon
March 15, 2018

5 Compelling Reasons to Outsource Your Content Creation

Reasons to Outsource Your Content

Whatever your business or industry, staying competitive means establishing a strong online presence that will help you build brand awareness and reach your target market. Your digital marketing strategy should involve content marketing that is all about bringing the right people to you. The value of content marketing is unquestionable. In fact, according to Social…


Jan Gordon
January 5, 2018

Curatti Best Articles of 2017 – Part Three

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…


Jan Gordon
December 29, 2017

Curatti Best Articles of 2017 – Part Two

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…


Jan Gordon
December 22, 2017

Curatti Best Articles of 2017 – Part One

Curatti Thank You 2017

4 years and going strong! And we couldn’t have done it without our readers, our contributors and our good friends. As with any website, you will see our evolution if you go to earlier posts. No doubt, this will continue into 2018. The last year has seen a site redesign. The most obvious changes that…


Jan Gordon
June 15, 2017

How The Curatti Blog Became What It Is Today

Curatti - Adapt or Fail

Let’s start with this disclaimer: Never try to recreate somebody else’s idea. When I see articles telling people that they can have the same success as “I did”, if they follow these simple steps, it drives me crazy. So many factors need to be established before embarking on such a plan, there is simply no…


Jan Gordon
June 9, 2017

Curatti On Air: The Keri Jaehnig Facebook Stories Interview

COA Keri Jaehnig Facebook Stories Interview

In this installment of Curatti On Air, we talk with Keri Jaehnig. The name of her website, Idea Girl Media, is indicative of what you can expect from her if you follow her. She remains ahead of the curve. And that is evidenced by the topic of this interview and her previous Curatti article “7…


Jan Gordon
February 3, 2017

Curatti On Air – The Ana Hoffman Interview (Video)

Ana Hoffman Curatti On Air

Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!). She happily borrows from the old…


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