Articles by Ann Smarty

Ann

Why Voice Search is Making Q&A Pages More Relevant Than Ever (Updated)

All content marketers are aware of how important keyword research is. But what if I tell you it’s evolving more quickly than ever before? We are well past the era of “keyword strings” and we are entering the age when natural language research becomes increasingly important. That’s because many people interact with search through voice…

Ann

Is Your Email Strategy Stuck in the Past?

Key Takeaways: Relevance is paramount: Marketers are abandoning generic mass emails in favor of highly personalized and targeted messaging. Behavioral data is essential: Leveraging user actions and preferences allows for tailored one-on-one communication. Nurturing matters: Sophisticated welcome series and onboarding programs, focusing on individual needs, are replacing one-size-fits-all approaches. Deeper segmentation is on the rise:…

Ann

4 Smart Video Marketing Tips for Every Small Business

A little over 10 years ago, video marketing for small businesses wasn’t really an option. YouTube wasn’t the thing it is now, and TV ads were expensive to buy and create. Fast forward, and now small businesses with local customers or clients have a great opportunity when it comes to using video because of the…

Ann

Social Media Marketing Strategies for Video Distribution

Your company spent money to produce a new video. Make that a lot of money. In fact, they spared no expense—working with a reputable video production company, a professional talent, and a scriptwriter—to make sure the video represents the company in the best possible light. And YOU have just been handed the task of getting…

Ann

Email Marketing vs Social Media: the Pros and Cons

There’s no doubt that social media has made a big splash in the world of marketing over the past few years – and it’s a trend that shows no signs of slowing down. That said, however, is social media making email campaigns obsolete? It’s an interesting question that, at least among experts, produces a variety…

Ann

3 Tips to Recreate Your Website and Drive Traffic to Your Corner of Success

You look around and you see that times are different. The soup line has become popular again. You are thankful that you have not had to resort to it personally, but you see that there are those who could benefit from a bit of kindness and some available cash assistance. It seems that regardless of…

Ann

How to Build An Influencer Driven Content Campaign

Influencer marketing and content marketing are two effective long-term ways of promotion which have all kinds of benefits beyond higher traffic (like trust, brand awareness, natural link acquisition, etc.) And yes influencers can bring in sales! Megaphone Marketing lists multiple case studies proving the concept. Put the two together and you have a match made…

Ann

How to Create a Successful Expert Roundup Article

Expert roundup articles have been around for ages but they have been increasingly popular lately. The thing about roundup posts is that they are both industry and topic specific. So an overabundance of them isn’t exactly a burden. On the contrary, an expert roundup is a much more effective way of standing out from the…

Ann

How To Attract More Social Media Readers Using Emotional Marketing

There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly?  Emotional marketing is basically things that build your ego and make you feel confident about yourself. In other words, there are brand names out there that are so solid with some people that…

Ann

How to Make Money by Freelance Writing

I have lost count of how many times I have been asked about freelance writing, and blogging in particular. Everyone wants to know how I got my start, and I have gotten a fair few others involved in paid writing in the last couple of years. It is so rewarding to help people find a…