December 5, 2020
How to Create a Successful Expert Roundup Article
Expert roundup articles have been around for ages but they have been increasingly popular lately. The thing about roundup posts is that they are both industry and topic specific. So an overabundance of them isn’t exactly a burden. On the contrary, an expert roundup is a much more effective way of standing out from the…
November 28, 2020
How To Attract More Social Media Readers Using Emotional Marketing
There is a genius that has still yet to be cultivated in social media called emotional marketing. But what is it exactly? Emotional marketing is basically things that build your ego and make you feel confident about yourself. In other words, there are brand names out there that are so solid with some people that…
November 22, 2020
How to Make Money by Freelance Writing
I have lost count of how many times I have been asked about freelance writing, and blogging in particular. Everyone wants to know how I got my start, and I have gotten a fair few others involved in paid writing in the last couple of years. It is so rewarding to help people find a…
November 21, 2020
How to Drive Traffic from Social Media
[Updated 11/21/2022] By now, you’ve almost certainly heard the term “content marketing.” It’s not a new concept, but it’s become one of the biggest buzzwords in online advertising. And for good reason: Content marketing costs 62% less than traditional marketing, and generates about three times as many leads. But there is, of course, a catch:…
September 15, 2020
Protecting Your Blog and Social Media from Cybercrime
In today’s digital era, where personal branding, blogging, and social media play pivotal roles in business growth, cybersecurity has become paramount. As a blogger or social media influencer, you’re not just a content creator; you’re a brand and potentially a target. Protecting yourself from cybercrime isn’t just good sense—it’s an absolute necessity. Here’s how to…
August 26, 2020
How to Get Started with Podcast Marketing
Most people who provide content online do so through the more traditional text medium of blogging. But if you stick with a single platform, you are really missing out on your chance to expand your user base and offer something special to your readers. Which is where podcasts come in, one of the most popular…
June 9, 2020
Get Out of Town! Automating Digital Marketing for Vacations
Vacation season is upon us! This means sun, sand, and lots of travel are on the horizon and vacation days are populating your calendar. As a small business, time away from the office needs to be handled carefully, whether you’re a team of one or have a handful of employees. You know that just because…
May 15, 2020
How to Create More Content Effectively
Frequently I get asked the question that haunts me a little: “What is the most important content I should be developing right now?” This is problematic for me because I have no idea what your goals and objectives are. Nevertheless, let’s put that aside and assume you have a plan and goals. One of the…
April 28, 2020
5 Steps & 5 Tools For Making a Great Editorial Calendar
In the past eight years I have worked as an editor for several huge websites. Those don’t include my own, where I have been 100% responsible for all upkeep and content published. I can say, with a great deal of experience backing it up, that having a solid editorial calendar is the most important tool…
March 10, 2020
5 Ways To Follow Up With Somebody Without Being Annoying
Have you ever been in a situation where you knew that you had an absolutely fantastic proposal or deal for a prospect, but just couldn’t seem to get them interested? You emailed, called, and texted and they didn’t reply. If you’ve experienced this, then you know that it doesn’t take long before you start feeling…
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