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Timothy (Tim) Hughes

Social Media Marketing Is About Relationships, Not Broadcasting

Social Media Marketing

This article by Timothy (Tim) Hughes, looks at the roots of Social Media Marketing, and how the practices of many have changed less than we might like to believe. It is another installment in our “Great Articles You may have missed” series. Social Media Marketing Is Not For Broadcasting The foundations to marketing started in…


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Ivan Temelkov

10 Things Every Successful Entrepreneur Should Know About

Entrepreneurs - It isn't this easy!

The word “entrepreneur” seems to be used quite frequently these days. In fact a vast majority of people in my circle consider themselves entrepreneurs. Sure, the internet has revolutionized the way modern business is done forever. Although I don’t quite think that it is any indication of the entrepreneurship realm.


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Paolo Fabrizio

Boost relationships with Social Customer Service

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An increasing number of conversations between customers and brands take place on social networks, thus publicly. At the same time many other consumers enjoy the show by listening and judging how your brand interact with customers. Like it or not, they will take their next purchase decisions upon your brand’s online behavior: speedy and effective responses…


Wade Harman

The Psychology Behind Making Money on Social Media

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There is a new strategy that baffles some people in social media. It isn’t cheating either, psychology is something that has been around as long as we have been smart enough to acknowledge that its there. You use psychology every day too.  You may not realize it, but it’s there, hiding in the shadows of…


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Sam Hurley

The 3 Pillars of Successful Influencer Outreach

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For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s…


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Jan Gordon

11 Steps To Building A Business Relationship

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By Wade Harman An old blind man was sitting on a street corner begging for money. On a cardboard sign, next to his cup, he had written “Blind, Please Help”. No one was giving him any money. A young advertising writer walked by and saw the blind man, his sign, and the empty cup, and…


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Jan Gordon

12 Ways To Turn a Blog Reader Into a Blog Subscriber

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By Danny Brown There are many success metrics when it comes to blogging – number of comments, social shares, visitors, etc. Yet one that comes at the top of most blogger’s lists is subscribers – not just the amount of subscribers, but actually turning readers and visitors into subscribers. After all, anyone can read or…


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Jan Gordon

The Impact of Mobile on Human Relationships

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By Bryan Kramer Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed…


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Jan Gordon

What is the Secret Sauce for Influencer Marketing?

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By Brett Relander Even before digital marketing swept the world, the opinions of customers have served as powerful marketing tools. If there is one change that the implementation of social media platforms has instituted, it is the expanded reach of the customer’s voice. Today more than ever before, the success of marketing campaigns often relies on…


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Jan Gordon

9 Characteristics Of Human Marketing

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By Robert Caruso There are a few highly important things that separate big brand social media marketing from everyone else, and that is the human component. Big brands are able to focus their social media marketing on their brand, branding and advertising components that are centered around the company’s image and other major media advertising…


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