Viewing Customer Experience With Consumers Eyes
It’s time for us all to switch hats and look at our entire businesses from the point of view of a customer. Ideally, all companies would do this. But while many have become too large, or perhaps just turned into dinosaurs, and couldn’t change quickly if their existence depended on it, you and I don’t…
5 Things Your Business Should Know About Human Marketing
Human marketing is without a doubt the future of modern business. In a previous post I talked about the importance of human marketing in business. In today’s digital age, the average consumer is a lot more informed, tech-savvy and intelligent than ever before. Most consumers, and quite possibly your customers, absorb about five pieces of content…
Here are 7 Things You Need to Know Before Humanizing Your Brand
By Bryan Kramer What’s the one thing business owners, their staff and customers have in common? They’re all human. So why is it so hard for some of them to go about humanizing business? Maybe some businesses want to present themselves as purely professional. Maybe some are more focused on keywords, and others may not realize…
Ready, Set, Stream!!!
Look anywhere online and you are seeing something about streaming. At first the buzz was Meerkat at SxSW and you were seeing all of the notifications filling up your twitter stream that somebody just went live on Meerkat. Then we had a little drama as Twitter bought their own streaming app and released it, and…
Sales Pitches Don’t Sell
Sales pitches don’t sell, but authenticity, leadership and service do. How you create that shift within your business and your mind will determine the results you experience in the coming years. The internet and the world of social selling have changed the face of what “selling” looks like, most likely forever. Selling might well be…
The Impact of Mobile on Human Relationships
By Bryan Kramer Everyone’s been there. A wistful older person, often in the presence of those in a much younger age bracket, begins to rant on the unfortunate prevalence of technology in today’s world. The story that begins with “back in my day” usually ends with this person lamenting the fact that technology has destroyed…
Social Selling – They Don’t Care What You Know
They don’t care what you know you until… Social Selling for smart entrepreneurs means beginning where your customer already is. When we have a product to sell, from our perspective we tend to believe that everyone is going to be as thrilled and enamored with it as we are. After all, our product (or service)…
Respectful Foundations of Social Selling for Business
I was thinking of titling this article “Can I Slam You Over the Head with My New Product?” because that is exactly what non-respectful social selling feels like to a consumer. Online or offline there is a way to be social that flows like warm honey and ways to be social that feel like fingernails…
Do you connect with Pages or People?
Think of a post from a Facebook Page and think about why you interacted with it. I was given this task in preparation for a social media workshop. Looking through my profile I realised I don’t interact with pages a lot. I like a bunch of them, admin a couple. I interact with people, both…
How to Write an Effective Business Bio
Write a Business Bio that Attracts Subscribers Like a Magnet When visitors arrive at your website it’s important to get their attention and give them a reason to click through what your business has to over. A short, and concise biography that is attractive to readers is going to help your landing page stand out…
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