Question ‘Common Wisdom’: It Isn’t Always Right!
For me, this song is pure genius. You might not have given it quite so much thought. Right now though, I wonder if you would listen to it and see if you agree that it broke a major rule and succeeded. Chances are, our thoughts will differ. But that’s fine. Music is about feeling, after…
Why You Need to Question the Answers
Whereas the title of this post is borrowed unashamedly from a superb Mighty Mighty Bosstones album, the concept came from Greg Satelli (Digital Tonto) in his thought provoking 2010 post, The Stupidity Of Crowds. He was talking about how the greatest success is for those who buck trends as opposed to following them. How true…
The World Outside Of Our Bubble [Infographic]
This is a light-hearted follow-up to my article, How Do We Find Our Way Out Of The Content Echo Chamber? This time, the simple goal is to get you to think about who ’everybody’ is, as in, the everybody who knows almost everything about almost everything that we content writers purvey. Did you know that…
How Do We Find Our Way Out Of The Content Echo Chamber?
In his article, Focus On Your Audience More Than Your Peers, Daniel Newman of Millennial CEO nails a point I have tried to make more than once about the bubble so many content marketers are building around themselves. It’s actually more of a two-way mirror: here we are, in this space with others writing the…
Is ‘Content Shock’ Just Another Scare?
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective? This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…
Good Communication Is Not Just About The Words You Use
The chances are that you consider yourself a master communicator but have nevertheless had issues where your instructions to someone have been misconstrued and they have felt the same about you. Considering we will be communicating in the same nominal language – some dialect of English where the words might reasonably be expected to be…
What is Influence Marketing and Why is it So Important to Your Business
The reason people say, “it’s not what you know, it’s who you know” is that human relationships are essential for getting things done. People open the door to new audiences, people connect you to others with similar interests and it’s people who get us to believe, decide and choose. What is Influencer Marketing? Influencer marketing…
The Value of Questions
Author: Andy Capaloff What is the value of a question? Well strictly speaking, the realized value has far more to do with how it is received than what is actually asked, and factors beyond the control of the questioner will come into play in that regard. So timing can be as important as wording and…
Welcome to Curatti by Jan Gordon, founder
Curatti is finally here! Curatti has been an idea that has been fermenting since 2008, the vintage has matured and I’m so happy you’re here. Thanks for joining me as we uncork Curatti. I am very familiar with the reasons you have landed on this page. You are looking for some clarity and a guiding…
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