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Susan Gilbert

Improve Your Customer Reach Through Target Market Research

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Would you like to hone your customer reach strategies and find the most interested prospects for your business without a lot of guesswork? With a great target market research game plan, you can. You just need to find out who exactly your audience is and what matters to them the most. As you gain an…


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Avinash Nair

What Is Data Journalism? Do You Need It?

Data Journalism

The Internet has made it possible for everyone to access data easily. Whether you want to know how much the Ex-PM of Italy is paying his wife in alimony (recently reduced from 3 million Euro a month to a mere 1.4m, that’s how much), what a particularly frugal British princess wore in 1983, 1991 and…


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Jan Gordon

Social Media is Good for Business – Here’s Why

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By Andrew Hutchinson I was doing a talk recently on the correlations between Facebook likes and personality traits when someone put their hand up and said: ‘so what?’ What does this mean – what does it matter to the average business that Facebook likes can indicate a person’s personality? It got me thinking about how…


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Daniel Newman

Why Facebook Knows Us Better Than We Know Ourselves

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I saw the movie Her not too long ago and it left an impression. The whole idea of Joaquin Phoenix falling in love with his computer’s operating system, which turns out to be “someone” who understands him better than anyone else, makes me wonder if we are headed towards a similar future? While the movie…


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Jan Gordon

Social Media Insights and Monitoring on a Startup Budget

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By Shelly Kramer So a month (or several) ago I had my great friend Wendy Scherer of The Social Studies Group on the  #V3Live Videochat Show. The topic we discussed was one that pretty much everyone is interested in — Maximizing Social Media Monitoring and Insights on a Startup Budget. I mean, who doesn’t want…


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Andy Capaloff

The Un-geeking of Data

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Data un-geeked This isn’t going to be easy! I’m going to attempt to explain two important factors in Data Analysis – the decomposition and normalization of Data – in such a way that people who are freaked out by this stuff can grasp and appreciate. Whereas I don’t expect that too many of you will…