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Jan Gordon

Curatti Best Articles of 2016 – Part One

Curatti Thank You, 2016

Since our launch 3 years ago, Curatti has evolved into a crowd-sourced blog. Was this intended? Probably not! But it’s quite a journey, and one that we lightly guide , but ultimately go along with. In any given week, we will get several inquiries by potential new guest bloggers. There are also no shortage of…


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Jan Gordon

Curatti Best Articles of 2015 – Part 1

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As 2015 draws to an end, all of us at Curatti would like to offer a big thank you to all of our readers and advocates. More than anyone, however, we’d like to thank our great writers, who make this site what it is. Happy New Year to all! Here is Part One of a…


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Jan Gordon

Curatti Best Articles of 2014 – Part 1

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As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each. These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click…


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Andy Capaloff

9 Things You Need To Know About Data Big and Small

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There are many great resources that detail the benefits of Big Data. Danny Brown has certainly written many (here’s just one example), as has Daniel Newman (and here’s an example of his work). I’m as excited as they and others are.  But with the Big Data journey barely really beginning, it seems opportune, even for…


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Andy Capaloff

To Find Your Customers, Reverse Your Own Customer Journey

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Marketers are Customers Too! We’re all so busy trying to figure out how to reach customers, we forget (except when we read otherwise?) that we too are customers! We buy a lot more than we sell! So in mapping the customer journey and trying to figure out how they might reach us, rather than trying…


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Andy Capaloff

The Burning Question: How Can Our Audience Find Us?

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The adage that perception is 9/10th of reality is becoming ever more true in the online world.  With Facebook giving their reasons for the decline in organic reach and saying that the fraction of the potential news feed that they show us, is what is relevant to us, the question must be asked as to…


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Andy Capaloff

How Do You Get Readers To Engage And Why Everyone Should

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There are plenty of posts that purport to give the secrets of getting reader engagement with your content, not a small number of which themselves have few shares and no comments. Similarly, we’ve all seen plenty of dynamite blog posts, perhaps with a large number of shares, but with little to no engagement Engagement: The…


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Andy Capaloff

Is Crowdsourcing The Cure For Your Ever Shrinking Day?

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How Busy Are You? You’re busy.  You’re really, really busy!  You don’t need me or anyone else to remind you of just how busy you are. You may just recognize aspects of your day/your life in this Infographic.  Longer days, less sleep, less vacations. You know it isn’t good for you! This article from Inc.…


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Andy Capaloff

The Power of Emotions, B2B Marketing And Your Business

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Storytelling provides the emotional aspect to B2B marketing that stands one company apart from another.  My article for this week pulls a nugget or two from several, perhaps not obviously linked articles, hopefully paving a path from one to the other where it may not be so obvious reading each article individually. The New Buyer…


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Andy Capaloff

Why Big Data Needs Big Collaboration

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Yesterday’s Wisdom Applies As Much As Ever Today “You can never solve a problem on the level on which it was created” Albert Einstein “Judge a man by his Questions rather than his Answers” Voltaire Data, Analysis and Questions The dictionary definitions of Data, Analysis and Questions show the clearest of synergies. Indeed, the first…


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