May 21, 2019
A Brief Guide to Sentiment Analysis
Digital communication occurs more frequently than physical communication for most business owners. Existing in a time where technology is rapidly advancing can leave you feeling dazed and out of place, as well as struggling to keep up with the latest tech and trends. As a result, it might be that you haven’t heard of sentiment…
September 25, 2018
How to Make Your Photos Look Amazing Before You Post Them on Instagram
When we talk about photos, how can we not think about Instagram? Instagram has quickly become one of the biggest social networks. Today, it has more than a billion monthly active users. With millions of photos being posted to the platform on a daily basis, you need to take quality images to stand out. Whether…
September 20, 2018
How to Boost Website Traffic Using Social Media
You should always look at your website as the “central station” for everything that your business is doing online. It is the place where potential customers come to get information about your company, its products and services. And it’s where they ultimately make a purchase. Your website will also provide you with leads, customers, and…
September 4, 2018
The Death Of Social Media Organic Reach And How To Overcome It
Newcomers to digital marketing will not have benefitted too much from organic reach on social media. To those of us dealing with its relative demise, we’ve had to make adjustments. And many of these have involved monetary considerations. In this article, Brandon Lee suggests a possible avenue for increased organic reach that many aren’t taking…
August 28, 2018
7 Strategies to Boost Your Ecommerce Sales With Facebook Ads
The growth and popularity of social media for marketing has been phenomenal. In just a few years, Facebook has become the go-to marketplace for many brands and marketers. Facebook may have started out with the intent to connect you with people who are close to you. However, with over 2 billion monthly active users, it…
June 27, 2018
Drooping Customer Engagement? Social Media To The Rescue
Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team…
May 22, 2018
Does All Of Your Social Media Content Serve Your Whole Audience
A little departure from our normal article. Jenn Herman relates a discussion with a blind fan, that had a profound effect on her. And it may well make you think. Certainly, it’s a very quick and easy read for such a long article. It is another article in our “Great Articles You may have missed” series.…
March 20, 2018
Want More Instagram Followers? Here Are 3 Foolproof Ways
Chances are, you’ve wondered at times about how to gain more Instagram followers. This is never more true than when your count mysteriously declines! Fear not! In this article, Jenn Herman details 3 foolproof ways to boost your following. It is another article in our “Great Articles You may have missed” series. 3 Foolproof Ways…
February 14, 2018
7 Ways That Social Media is Affecting Us Positively
Editor’s note: Two weeks ago, we published this excellent article by Dina Indelicato: Is Social Media Really an Existential Threat? There is a flip side though. And Varun Sharma presents it here. While you will be aware of most of the points put forward, the article is nevertheless timely. How Social Media is Affecting Us…
February 1, 2018
Is Social Media an Existential Threat?
In a recent interview, Tristan Harris a former Google employee had some very serious things to say about the prevalence of social media and smartphones. He specifically mentions the influence of social media on children and how it impacts the way they define concepts such as friendship, and how corporations leverage social media to influence…
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