Harnessing 404 Pages & Why You Should Have One
Website development is an intricate part of any business. A cohesive web presence is essential to any brand regardless of your industry. A website is 1 of 5 pieces of content every consumer will interact with during their purchase journey. Google particularly process over 2 trillion search queries annually and sometimes as many as 40,000 per…
What No One Tells You About Account Based Marketing
A new era of B2B content marketing has begun with the advent of account-based marketing. This B2B marketing strategy empowers you with the best possible return on your investment, along with driving enhanced sustainability and profitability over time. Account-based marketing (ABM) is also popularly referred to as key account marketing, where a business identifies and…
Why Social Customer Service is a sliding door
Mixed feelings. These are the first words in many people’s mind when it comes to Social Customer Service; a bittersweet cocktail you’ve long awaited for which basically left you a bit disappointed. So, before you ask me the famous 3-letter question [WHY?] here’s my answer: customers know better social media than most companies do. They want to get…
The Rising Importance of a Personalised Experience
By Andrew Hutchinson One of the things that businesses need to accept in the new media landscape is that things have changed significantly. No surprises there, right? Everyone knows that media consumption habits have evolved, that the way in which brands reach people is adapting beyond traditional ‘broadcast and hope’ strategies. But what many are…
