How To Establish Your Brand as a Thought Leader
There are several ways in which you can build a brand reputation of authority online amidst changes in marketing methods. The term influencer has become widely used and doesn’t convey what your brand is truly about. To be truly effective, you should look instead to becoming a thought leader in your industry. And you do…
How to Use LinkedIn to Become a Thought Leader in Your Niche
LinkedIn now has 660+ million users in over 200 countries and territories worldwide zhat’s twice the population of the United States on one social media platform. If you’re a professional looking to build a personal brand or branch out as a thought leader in your niche, then LinkedIn represents serious opportunity. Being a thought leader…
How To Establish Thought Leadership In Your Niche
When it comes to building an authentic brand online, your audience needs to understand the value of what you have to offer them and how your expertise can truly help them. There are several ways in which you can build authority in today’s digital-driven world. As trends and technology have changed, the term influencer has…
Bulletproof Content Marketing
Within the space of one week I had two friends independently greet me, almost identically. It went a little like this: “Sorry, you enjoy a wine, but I can’t, I’m in keto right now…” In what? ‘Keto’ hasn’t made it to the Oxford dictionary. But it will… Speaking the language What had I missed? What…
Time to Stop Recycling Thought Leadership
By Michael Brito It’s taken me 4 months to write this post and I am still not sure exactly what I want to say, if it’ll make any sense or if anyone will read it. I’ll give it a shot anyway. I have been blogging since 2006 and I am definitely guilty of recycling thought…
How to Do Brand Journalism The Right Way
While most companies in the recent past have made huge strides in brand journalism, most still have the concept of content marketing and brand journalism wrong. Companies are focusing all their attention on writing to attract a vast audience, and with it more clients, while ignoring other aspects of content marketing. Unfortunately, most of these…
Social Selling Thought Leadership: The New B2B
By Rob Peters Traditional B2B selling has died, long live social selling thought leadership. The information empowered and socially connected B2B decision-maker is not waiting for your cold call to educate them about their industry, company challenges and/or your product/services. Recent research has shown that B2B decision-makers want to talk and get their questions answered…
