How Multivariate Testing Can Help Improve Your Website
Do you have a lot of visitors coming to your website each day? In order to convert these leads into paying customers, it’s important to understand how well your design elements are performing. This type of research can be done with two methods: A/B testing Multivariate testing A/B Testing Vs. Multivariate Testing Each one functions…
4 Big Reasons Your Email Campaigns Continue to Fail
In this article, Michael Brenner discusses 4 leading reasons that your email campaigns are not having the desired results. And he suggests the old reliable remedy – but you’ll have to read the article to find out what it is! This is another in our “Great Articles You may have missed” series. Email: The Most…
How User Behavior Analytics Can Improve Your Conversions
In another epic article, Shane Barker shows how User Behavior Analytics can improve your business conversions. It is another in our “Great Articles You may have missed” series. 5 Ways User Behavior Analytics Can Improve Your Conversions Like every other business, you want to improve your conversions. But the problem is you’re not sure how…
Surprising A/B Testing Results from Aspiring Entrepreneurs
5 Examples of A/B Testing Results A/B testing is a storehouse of knowledge. Many online stores offer a variety of interesting case studies from up-and-coming entrepreneurs describing surprising and useful test objectives, hypotheses, findings, and conclusions. We offer you the top five interesting test results coupled with a bonus list of tips from our A/B…
Validate Your Ideas Before Taking the Leap
One of the most exciting and frightening things in the business world is implementing new ideas. You can crunch numbers, consult experts and run simulations forever, but you can never be sure if new ideas are going to work in your business until you try them. So then, what if your latest brainstorm turns out to be…
How To Bridge The Gap Between IT and Social Media
Incorporate the Building Blocks of IT into your Social Media Deliverables In my many years in IT, as programmer, analyst and tester, I have found that idiot-proofing systems is paramount. This is a variation on the understood meaning, and probably more than a little unfair to those I sought to build systems to defend against.…
Marty (@ScentTrail) Shares 5 Internet Marketing Lessons From The Big C
One lesson every Internet marketer learns is to learn from everything. Here are 5 Internet marketing lessons I’ve learned from surviving cancer: Internet Marketing Lesson #1: Be Patient In A Hurry This lesson is contradictory sounding but accurate to the experience of Internet marketing. Patience in a hurry describes one of the core skills every…
