10 Social Media Strategy Ideas that Generate Results
The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…
7 Advanced Thoughts On Content Marketing
The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy. Powered by storytelling, eye-catching visual elements, and favorable statistics, content marketing is taking control of the digital marketing world. Obviously, business goals can be achieved through content marketing, but it needs…
Here’s How to Identify and Grow Your Social Media Audience
By Robert Caruso One of the biggest mistakes made in social media marketing is building the wrong communities. What we mean by that is that many brands and marketers build followings of their peers, competitors or incorrect prospects, rather than their target audience. Subsequently, the time spent on social networks engaging, creating and posting content…
Aim for Listeners not Listens
One of the great addictions of podcasting is stats. How many people are listening to my show! How well am I doing? How many people are listening? You look at your host and your downloads show this huge number. Time to celebrate, right? There is a chance that you could be looking at the wrong…
The Burning Question: How Can Our Audience Find Us?
The adage that perception is 9/10th of reality is becoming ever more true in the online world. With Facebook giving their reasons for the decline in organic reach and saying that the fraction of the potential news feed that they show us, is what is relevant to us, the question must be asked as to…
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