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Midori Nediger

How to Use Visuals in Your Content Marketing Strategy

How to Use Visuals in Your Content Marketing Strategy

We’ve all heard the statistics – visuals are more memorable, more engaging, and more persuasive than text alone. So we add visuals to our content marketing strategies. Simple enough, right? Not so fast. A 2018 survey of marketers and creative professionals by Libris revealed that while most of the time visuals enhance the performance of


Jan Gordon

Top 5 Steps to Craft a Blog Content Strategy

How To Craft Your Blog Content Strategy

After a relatively sluggish start, blogging gained popularity quickly during the late 1990’s and early 2000’s. Since then, we’ve been witnessing a sort of revolution where countless individuals have made a name for themselves. Inevitably, the issue of quality over quantity was put into focus as more people started using blogs Businesses, in particular, realized


Vaibhav Kakkar

Drooping Customer Engagement? Social Media To The Rescue

Is Your Customer Engagement Drooping?

Customer retention and repeat purchases don’t have to be a myth. All your customers, or at least 80% of them, are merely hungry for a personalized experience. If you can give them that, you can crack the code to higher engagement. As for the channel of engagement, while a blog and a customer support team


Jan Gordon

Here’s How To Improve Your Content Marketing Strategy

Content Marketing Strategy

If you are a digital marketing professional, you can spot grandiose claims a mile off. These days it’s almost impossible to trick a customer (not that you should even want to). And you also can’t brand yourself differently to the actual quality of your service/product. Being on the receiving end of every type of marketing


David Gutierrez

How To Improve Your Lead Generation With Video Marketing

Video Marketing for Better Lead Gen

The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything


Avinash Nair

How to Place AI at the Forefront of Your Content Marketing Strategy

Using AI For Content Marketing Strategy

In recent years, the AI boom has taken an incredibly large role in the marketing world. A survey conducted by MemSQL, a provider of the real-time data warehousing, found that 61% of marketers claim that AI is their most significant data initiative for the coming year. Respondents were from both small and large companies. Regarding


Anna Rud

How to Come Up With Ideas for Evergreen Content

Ideas for Evergreen Content

More than 2 million blog posts go live every day. That many every day? How can my article break through this competition and reach the reader? No magic rule can help you stand out. But here is the thing: all these blog posts can be divided into two groups. Some die in a matter of days,


Jenn Herman

Want More Instagram Followers? Here Are 3 Foolproof Ways

Want more Instagram followers?

Chances are, you’ve wondered at times about how to gain more Instagram followers. This is never more true than when your count mysteriously declines! Fear not! In this article, Jenn Herman details 3 foolproof ways to boost your following. It is another article in our “Great Articles You may have missed” series. 3 Foolproof Ways


Jan Gordon

5 Compelling Reasons to Outsource Your Content Creation

Reasons to Outsource Your Content

Whatever your business or industry, staying competitive means establishing a strong online presence that will help you build brand awareness and reach your target market. Your digital marketing strategy should involve content marketing that is all about bringing the right people to you. The value of content marketing is unquestionable. In fact, according to Social


Birbahadur Singh Kathayat

12 Marketing Tools To Elevate Your Business To The Next Level

Marketing Tools To Elevate Your Business

Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you


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