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Robert Caruso

The Importance Of Audience Trust In Digital Marketing

Build and Grow Audience Trust

In this article, Robert Caruso looks at the overriding importance of building audience trust – the foundation of all healthy relationships. It is another in our “Great Articles You may have missed” series. Growing And Building Audience Trust Trust is one of the most foundational components within relationships. This is true for both digital marketing


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Liaqat Ali Hamiya

How to Create an Efficient Marketing Plan

Efficient Marketing Plan

Everyone knows, that we need an effective and winning business plan, but sometimes we may overlook the importance of marketing plan. An efficient marketing plan defines all the tools and strategies we use to attain the company revenue related goals. The marketing plan should not go beyond a year, because we are experiencing very rapid


Keri Jaehnig

7 Facebook Stories Best Practices For Business Owners

How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,


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Shyam Bhardwaj

How to Build a Booming Authority in 7 Steps

Authority

No one would have been interested in following Brian Dean on Twitter or subscribing to his weekly newsletter programs if he wouldn’t have put massive value in his posts and inside stories. When Neil Patel mentions, The ability of analysing issues and solving real time problems make him the leader And that’s where Authority comes


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Alice Elliott

How Suitable Content Contributes Towards A More Readable Post

Suitable content

If you’ve read my previous posts in this series, you would now be experts in capturing and retaining your readers, and why you are writing your posts. However, any post’s main ingredient is what is written at its heart. And this shouldn’t be just a mass of words, it needs to be suitable content! You may succeed in attracting readers to


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Eleonora Zolotaryova

4 Simple Free SEO Study Resources For Content Marketers

Free SEO study resources

Content marketing and SEO are very interrelated. Every marketer is aware of this truth, as well as the fact that if you know the basics of SEO, you can success. However, not everyone is ready (or able) to allocate time to study it. This article will hopefully stimulate you to drop all excuses and increase


Michael Brenner

4 Ways to Improve Your Brand Likeability

Brand likeability

In this article, Michael Brenner discusses 4 ways to improve brand likeability. These include such simple suggestions as “be Human” and “talk to your customers”. It is another in our “Great Articles You may have missed” series. Brand Likeability You know ‘that guy’? The one that everyone likes? He’s always fun to be around but


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Ashley Faulkes

Blogger To Business Owner – The Long And Winding Road

Blogger to Business owner

When I started out blogging back in 2013, I never thought I would call myself a business owner. In fact, I am sure this has happened to many of you too. You dip your toe in the water, and before you know it, you are swimming with sharks! This is the story of someone who


Robert Caruso

What Are Quality Metrics: How Will They Help You Convert?

Quality Metrics

In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The


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Ian Naylor

6 Social Media Mistakes That Cost Businesses Dearly

Social Media Mistakes

According to Statista, in 2020, the number of social media users will reach nearly 3 billion (2.95bn to be exact) – that’s 40% of the current world population. When you think of that as a marketing platform for businesses, social media is now an essential if not vital part of any business’s digital marketing strategy.


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