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Susan Gilbert

12 Brand Mention, Twitter Strategy and GIF Making Tools

Brand Mention, Twitter Strategy and GIF Making Tools

The following is made up of 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: Brand Mention Monitoring Twitter Strategy GIF Making and Sharing Find Brand Mentions With These 4 Social Monitoring Tools 1) Get Ahead of the Competition…


Moss Clement

How to Develop Efficient Social Media Guidelines That Will Protect Your Business

Social Media Guidelines

Have you ever feel overwhelmed at the thought of creating social media guidelines for protecting your business reputation? Many wonder how to develop efficient guidelines for social media that educate team members, encourage team collaboration, and protect their business. This article shares proven strategies for creating guidelines that offer an effective work plan for using…


Donald Fomby

Comment Management On Social Media: Best Practices

Comment Management On Social Media

As your business evolves, more people will engage with you on social media. That’s terrific. But with all that exposure also comes some reputation risks. A single comment reply from a brand can hurt its reputation in the eyes of many potential clients. And, of course, not much can be conveyed through a single-word comment.…


Rachel Bartee

10 Steps To Develop Your Social Media Content Strategy

ocial Media Content Strategy

Out of all challenges the current market imposes for businesses, one is particularly interesting for us: social media leadership. Each company needs to establish itself as an authority in the world of social media. Due to the lack of a proper strategy and money constraints, that strategy often fails… miserably. What are these people doing…


Ian Naylor

6 Social Media Mistakes That Cost Businesses Dearly

Social Media Mistakes

According to Statista, in 2020, the number of social media users will reach nearly 3 billion (2.95bn to be exact) – that’s 40% of the current world population. When you think of that as a marketing platform for businesses, social media is now an essential if not vital part of any business’s digital marketing strategy.…


Jenn Herman

Focus Your Business With A Solid Social Media Strategy

As we approach the end of another year, many business owners are reflecting on the past year and analyzing their marketing efforts. You’re probably one of them. If you’re not, you should be! And one of the things you should be looking at is your social media strategy. How well did social media perform for…


Rebekah Radice

10 Social Media Strategy Ideas that Generate Results

The competition for attention is fierce! No matter where you look – Facebook, Twitter, Google Plus — standing out isn’t easy. But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before. As a small business owner or entrepreneur,…


Jan Gordon

How To Plan and Deploy a Cohesive Social Media Strategy

By Brett RelanderSEO, social media, and content marketing all have their strong points. In order to achieve maximum results, each must work together effortlessly. Many companies do quite well with one of the three, but find it difficult to integrate them all into a cohesive marketing strategy. The tips below will help if your brand…


Jan Gordon

The Why, Where and How of Planning a Social Media Strategy

This article, re-published with kind permission of Danny Brown, gives a step-by-step, high level ‘why, where and how’ for getting your business immersed into Social Media, including some very useful resources. The picture he paints is not the one you will read elsewhere, that everything is very simple.  The processes need thought, planning, time investment…


Jenn Herman

Tips for Creating a Powerful Instagram Strategy

instagram strategy

This is the third post in a 12 month series on the use of Instagram for businesses. If you’re going to use Instagram as part of your business marketing, it’s imperative that you have a good strategy in place. Many businesses have taken the time to craft a strategy for their Facebook and Twitter accounts.…