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Alice Elliott
social sharing

We all know that whenever you click that publish button, you won’t instantly get thousands of readers clamouring to read your blog. But if you want what you’ve written to be read by more than just your mother and next door’s cat, you will need to promote it. And you also know that one of the best places…


Bryan Goodwin

Ready, Set, Stream!!!

Streaming is the latest for community building

Look anywhere online and you are seeing something about streaming. At first the buzz was Meerkat at SxSW and you were seeing all of the notifications filling up your twitter stream that somebody just went live on Meerkat. Then we had a little drama as Twitter bought their own streaming app and released it, and…


Susan Gilbert

As a business it’s important to understand exactly where your website traffic is being generated from. With a solid content marketing strategy that attracts readers you can increase your subscribers with greater conversions through social media. While search engine marketing and email campaigns are an essential component to increasing your subscribers social media has the…


Susan Gilbert

If your business has digital products to sell then you may already know that Facebook is one of the best social media platforms to generate leads and sales. Facebook has grown up and is a social media favorite for businesses. In fact, according to a study by G/O Digital featured on ClickZ, Facebook has the…


Danny Brown

How To Build Trust And Identity On Social Media

Depending who you listen to or read in the social media space, the best reason to use social media for your brand varies. It can be for listening; resolving issues; lead generation; focus groups; recruitment; and much, much more. All good reasons. All good value. And yet…. While these are all solid enough reasons to be…


Albert Qian

How Powerful Brands Build Robust Communities

For the modern marketer, tactics have evolved. What was once a one-trick pony has now evolved into a multi-directional experience. Marketers must understand how to leverage social media, community management, email, live events, and blogs into their marketing mix. The modern marketer understands the needs of their audience. In a noisy world where consumers are…


Jennifer Hanford

Using Social Media Listening Enhances Business Conversations

Truth: everyone has opinions. We all possess a certain need for having conversations with others about those opinions. At the same time, we also hope that someone is listening and hearing about whatever is on our minds. Social media has become that open forum for many of us. And, as business owners, we can –…


Susan Gilbert

Are Your Business Leads Falling Short? Try LinkedIn

How to Build More Leads with LinkedIn Would you like to generate more leads from social media in addition to bringing leads to your website? Want to know how to greatly increase your sales opportunities? One word will answer those questions:  LinkedIn LinkedIn is a premier social network for connecting with professional influencers, but when…


Bryan Goodwin

Unlock the Power of LinkedIn

Use the power of linkedIN to reach farther with your content than you ever imagined.

LinkedIn is one of those social networking sites that never fails to offer up little surprises. Whether it is their discoverability that has been improved, to new ways to engage people outside of my immediate group of connections. LinkedIn is one of those hidden gems that keeps proving you do not want to ignore the…


Jennifer Hanford

How Do You Measure Social Media Impact?

Measuring your business’ social media impact is probably one of the most complicated aspects of online marketing, yet one of the most essential. The businesses that use social media often experience positive results with their online marketing efforts. Using social media as a way of making solid connections and developing relationships with their followers is…


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