How to Get More Targeted Followers on Instagram
This is the ninth post in a 12 month series on the use of Instagram for businesses. If you’re using Instagram for your business, then you want to expand your reach and get in front of more customers and potential customers. Having more, targeted followers on Instagram will ensure more people see your message and increase…
The Importance of Customer Experience in Social Media
Did you know that according to a study performed by Maritz and Evolve 24 that more than 70 percent of customer-service complaints made on Twitter go unanswered? That’s right, ignored. Either blatantly or by mere ignorance and neglect of the company, customers are ignored and when that happens it has a snowball effect that many…
Amplify Your Messaging With a Less is More Strategy
By Lee Traupel I can’t believe the amount of content shared targeting small business that rhapsodizes about the endless rewards bigger brands are generating with social media marketing like Toms, SAP, Cisco, Intel, SalesForce, et al. Many of you do not have the marketing resources, staff and/or technical expertise to create and deploy this…
The State of Social Media: What B2B Marketers Need to Know (Fall 2014)
With Autumn before us, also comes the holiday season. Whether you’re a small business, corporation, or somewhere in between, this means campaigns, content, and craziness for marketing departments alike. Luckily social media changes quarter to quarter too, and we deliver the big changes in our quarterly report. Check out what’s new: The Death of Click-Bait…
Make Your Content Memorable. Here’s How
By Lee Traupel Great content marketing can and should incorporate personality! Who sells more Sports Illustrated issues: Peyton Manning or Kate Upton? No contest it’s Kate. Not to be chauvinistic ladies, just trying to make a point. Peyton has the gravitas but Kate “delivers” a level of brand cachet at least in her fifteen minutes…
4 Ways to Maximize Your SlideShare Presentation
As we’ve discussed many times on Curatti, the rise of visual content plays an important part in any company’s content marketing strategy. Whether its opting for an informative infographic, snazzy cover photo, or meme to project a company value, what a company places visually on its social channels can be interest generating or drive people…
GENERATION C: The Reign of the Connected Consumers
A new monthly column I am very excited to present you this new monthly column on Generation C on Curatti.com. Each month, you will find here a summary of the different sections of my new book, “Generation C and the influence of consumers in social media”. Foreword by Neal Schaffer (now my mentor and friend),…
Are You a Collector a Curator or a Social Connoisseur?
By Bryan Kramer It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because…
How to Build Identity and Trust in Social Media
The following, is another great post by Danny Brown, in which he talks about two of the most important aspects of brand building. As with all of his work, it is abundant with new insights and takeaways. Depending who you listen to or read in the social media space, the best reason to use…
A Social Media Strategy for Every Budget: Image Editing
Pictures tell a thousand words, they say, and in the social media world these days pictures and images mean everything. Did you know that the Facebook algorithm favors images and videos over articles and status updates? As a small business owner or entrepreneur, images should be a critical part of your content strategy. Creativity is…
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