The Psychology Behind Making Money on Social Media
There is a new strategy that baffles some people in social media. It isn’t cheating either, psychology is something that has been around as long as we have been smart enough to acknowledge that its there. You use psychology every day too. You may not realize it, but it’s there, hiding in the shadows of…
Excel with These Visual Marketing Strategies
As online marketing has evolved over the last few years, visual content has quickly risen to the top for attracting an audience and selling products. You can greatly improve your business’s bottom line through professional images, infographics, and video. According to a recent article on Buffer, engagement increases with content that includes an eye-catching image…
The Evolution of the Social Media Management Model
Keeping pace with social media trends is no longer optional for today’s business owner. Across every industry, most of us would agree that our long-term success is intrinsically tied to our ability to drive conversion rates by authentically engaging our audience. It’s what keeps us up at night and keeps us questioning all day long.…
Focus Your Business With A Solid Social Media Strategy
As we approach the end of another year, many business owners are reflecting on the past year and analyzing their marketing efforts. You’re probably one of them. If you’re not, you should be! And one of the things you should be looking at is your social media strategy. How well did social media perform for…
5 Ways to Leverage Twitter in a Post-Twitter World
Social media has become an inseparable part of our lives. We share our stories and photos, eager to get likes and shares. Today, social media is one of the most important components of a digital marketing strategy for any organization or brand. Few would argue with this. However, in recent months, some marketers would say that Twitter…
How To Use Social Listening To Determine Purchase Intent
Recently I have written a lot about the real changes occurring within social media and digital marketing in general. The transformation we are seeing will dramatically challenge every marketers ability to break through noise, increase results and scale their effectiveness online. As I have discussed previously, at the very heart of these challenges is the every-increasing volume…
5 Essential Social Media Marketing Tools
Many professions are defined – at least in some small way – by the tools connected to the trade. Carpenters, for instance, bring to mind hammers, nails, and power tools. Stethoscopes characterize doctors almost too often, and there is a deep connection between police officers and their guns, badges, and handcuffs. But what about social…
3 Social Media Pet Peeves You Need To Avoid!
Pet peeves. You know, those “little” things that end up annoying you like nothing else? Even to the point where you feel like screaming or banging your head against a wall? Of course you know what I’m talking about, because we all have a pet peeve…or more than one. Or many of them. One of…
Using LinkedIn to Become a Networking Superstar
As the Internet buzzes with social media activity, knowing where to network can be a challenge. While LinkedIn is still viewed by many as an online resume (huge mistake btw!) – it lives at the top of my list for professional networking. Not spending any time on LinkedIn? Let me tell you why you should. LinkedIn operates the world’s…
The 3 Pillars of Successful Influencer Outreach
For smaller businesses, it’s becoming increasingly difficult to ‘get your message heard’ in a saturated virtual market. It’s an experience comprising of frustration and many sleepless nights for entrepreneurs and their devoted teams alike… In a world where we are fixated by everything ‘online’, Digital Marketing is ubiquitous and nothing less than essential. But it’s…
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