The Simple UnitedHealthcare Small Business Solution
“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Once in a while, we like to provide articles that are away from our usual niche, yet that we hope will be helpful to a number of readers. This sponsored post for UnitedHealthcare falls firmly into that category. The gist of this…
A Newbie’s Guide To Knowledge Bases
In today’s connected world, consumers expect fast and accurate information. If you can’t provide them with what they want exactly when they want it, they will find someone who can. It’s really as simple as that! This is why you need to try and meet every need of your target customers. Consistently satisfying customers makes…
Here’s What You Need to Know About Google Posts
Every now and then, something new sneaks into the marketing equation largely unnoticed. Did you know anything about Google Posts? Neither did we! So this article by John Jantsch is an important read. It is another in our “Great Articles You may have missed” series. Introducing Google Posts Google is at it again! After much anticipation,…
Nobody Hears The Customer Screaming
I recently attended two major customer service events here in Italy. The first was ‘Chat Bots For Enterprise‘ which took place in Florence and it was mainly attended by software providers. The second one, ‘Customer day‘, was held in my home city, Milan. Many customer service directors of major brands gathered to tell about how they…
Work-Life Balance? That’s Only Two-Thirds Of The Equation
There have been plenty of articles discussing the all-too modern dilemma of work-life balance. This article is particularly geared towards small and medium sized business principals and entrepreneurs. I’ll introduce a little history, talk about where we are now, then touch upon the role that money, or the lack thereof, has to play in this…
Blogger To Business Owner – The Long And Winding Road
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] When I started out blogging back in 2013, I never thought I would call myself a business owner. In fact, I am sure this has happened to many of you too. You dip your toe in the water, and before you know it, you are swimming with sharks! This is the story…
Why You Should Use Bite-Sized Content To Capture Attention
In this article, Bryan Kramer talks of his fondness for “atomization”. Whereas this term is not typically used in conjunction with marketing, Bryan borrows it to describe producing bite-sized content from larger articles or reports. He describes why this captures the attention of those who may not read the longer form. It makes for interesting…
The Growing Importance Of Marketing Experiences
In this article, Robert Caruso talks about the two meanings of marketing experiences. There are some eye catching statistics from research by Accenture. It’s very good news for startups. This one will get you thinking, as it did us! It’s another in our “Great Articles You may have missed” series. The Disruptive Influence of Marketing…
50 Must Have Small Business Website Design Features
This Infographic on Small Business Website Design features was offered to us by 99MediaLab. The idea was that we might curate around it. But when we saw the amazing work already done by author Piyush Mangukiya, we decided it was too good not to present as is. It is another installment in our “Great Articles You…
11 Common Product Launch Mistakes and How To Avoid Them
Product Launch Mistakes Are Sooo Common! Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged…
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