5 Top Automation Tools For Small and Medium-Sized Businesses (SMB)
Small and medium-sized businesses (SMB) need all the help they can get from automation tools for them to grow quicker and keep up with the competition. Truthfully, they need help from tools just to survive. It’s vital to use the right software or tools to expand your business, especially if you don’t want your startup to…
How To Put Together The Perfect Small Business Instagram Profile
There are now almost 3 billion social media users in the world. If you’re a business owner, it’s highly likely that you’ve considered implementing a social media strategy. That’s because you’ve realized that a connecting with your customers in the digital space is no longer a luxury — it’s a necessity. Although most businesses realize…
7 Content Writing Mistakes Small Businesses Make
Unlike other types of marketing, content marketing is focused more on meeting and anticipating the customer’s already existing need for information. The focus here is not to create demand for a need. Several years ago, James O’Brien from Contently said: “The idea central to content marketing is that a brand must give something valuable to get…
How to Inspire Emotional Engagement With Video Marketing
85% of people are more likely to make a purchase having viewed video from a business. Video is a hugely important marketing tool. But with 87% of online marketers using it, businesses need to ensure their video content is having the best impact possible. One of the reasons why video marketing is so successful is…
Why You Should Consider Outsourcing Your Content
Should you consider outsourcing your content? There may be any number of factors that can help you to decide. And the same factors could (or should) also be applied to your: Lead Generation Social Media Scheduling Social Media Strategy and Management SEO Any other aspect of your business that an expert may be able to…
Why Small Businesses Must Never Compromise on SEO
Many small business owners have a misapprehension about the importance of SEO and the development of an effective digital presence. About 93% of online experiences are initiated from search engines. And you are probably aware that 75% of those users do not scroll past the first search engine results page. Considering this, every time you…
3 Reasons Why Site Speed is an SMB’s Most Important Metric
If there is one thing almost everyone living in the ‘first world’ agrees on, it’s the sheer frustration of a slow-loading website. For SMBs working tirelessly to break into the market, this can be the grim reaper of all their efforts. To put things in perspective, in 2016, experts found the threshold for eCommerce website…
How I Run Multiple Digital Businesses From Home
Everything I knew when I first ventured into online entrepreneurship was practically self-taught. From learning HTML to setting the design to selecting a domain name and everything else involved in creating a website, I slowly and painstakingly built my online career. It was a very low-key start for me if I remember correctly. I didn’t have…
Can Shopping For Small Business Health Insurance Be Easy & Fun?
“This post was sponsored by UnitedHealthcare. All thoughts and opinions are my own.” Shopping For Small Business Health Insurance A little over a month ago, we published the first part of this series. It was titled “The Simple UnitedHealthcare Small Business Solution”. It was an overview of the benefits to small businesses of providing a…
Push Notifications: Why I Love Them Now and You May Too
Editor’s note: This article shows 3 sample push notifications. They are not clickable.
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