Quick SEO Win: How to Refresh Your Old Content
You write compelling content which you believe can go viral. Your articles are full of value for the reader, including illustrative examples and useful tips. What could go wrong? We know this harsh truth about content marketing: it doesn’t matter how brilliant your article is if no one can find it on the Internet. Unfortunately,…
How to Master Local SEO Without Breaking A Sweat
In this article, we’ll be talking about local SEO in an effort to simplify it. To understand SEO, learning about its elements first is a must. This includes anchor texts, links, site content, etc. Recommended free resources are SEO Moz, Search Engine Land, and KissMetrics. Their blogs cover extensive topics related to SEO. A bit of digging…
11 Tools & Apps to Improve Your Mobile Marketing Strategy
Of course a mobile marketing strategy is important. We all know that. But are we doing everything we can? And are we doing it right? Shelly Kramer offers 11 tactics we can use to power our mobile marketings. This is another in our “Great Articles You may have missed” series. Mobile Marketing Strategy Want to…
Is Your Website Losing Valuable Mobile Traffic?
Do you know how your website appears on a mobile device? You surely know that if it doesn’t look so great, you’ll lose mobile traffic. And you also know that you can’t afford to do that, given the well documented traffic shift towards that medium. Take a look now! What do you see? Do you…
10 Modern SEO Ranking Factors Businesses Should Abide By
SEO is a multi-faceted channel. One that has evolved significantly from its so-called “silo” days. Companies must now evaluate, strategize and implement in accordance for optimal search visibility in the marketplace. In the U.S. alone, Google dominates 85% of the search market share. The #1 activity on a desktop, tablet or mobile device of U.S.…
The 10 Hottest Digital Marketing Trends
The marketing industry continues to thrive. Changing human trends and patterns in purchasing behavior are causing a shift in digital marketing trends. Some are perhaps not so new, although many are solidifying their place within the marketing mix. Consumers are absorbing information on the internet through an omni-channel approach. Companies should clearly understand the importance…
Understanding The Psychology of the Web Searcher
“Real search is about providing valuable information when it’s really needed to those who are actually looking for it.” ― David Amerland Analytics are fundamental when it comes to allowing marketers to see where their website visitors come from, as well as what search terms brought them there. And don’t fall into the trap of thinking…
Build Communities that Convert: Here’s How – Part 2
In part one of this series I discussed how community managers need to always be converting the conversations they have with their company’s fans or followers. In part two, I’ll quickly discuss how to find these conversations when users don’t directly mention your brand name or when they aren’t initiated on your company’s social profiles Lesson…
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