How To Identify and Understand Your Target Market
You may be missing a vital piece of the content marketing puzzle. This is true whether you’re just starting out your adventure in content marketing or you established your tried-and-true strategy years ago. One of the most important components of an effective content marketing strategy is understanding your target market. By having a clear understanding…
How The ‘Content Illusion’ Is Leading Marketing Astray
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal has…
6 New Approaches To Understanding Customers
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in…
Curatti On Air – The Ana Hoffman Interview (Video)
Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!). She happily borrows from the old…
Have We Got Persona Marketing All Wrong?
This article by Timothy (Tim) Hughes, questions the common wisdom regarding Persona Marketing. It echoes some ponderings here at Curatti, and is another in our “Great Articles You may have missed” series. Persona Marketing Love the cartoon “Buyer Personas” via @tomfishburne. It reminded me of a time while working at a previous company. Marketing had…
Why Context, Not Content, Is King In Marketing
This piece from Tony Zambito starts off the new year with the basics of what Curatti is actually all about. Context is the differentiator in Content Marketing. This is another installment in our “Great Articles You may have missed” series. Context Is King The transformation to a digital economy has shifted behaviors considerably in the…
B2B Content Marketing: Is More Really Less?
Sometimes more is truly less. When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven, one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much…
The State Of Buyer Personas in 2016
In 2016, we will mark the fifteenth year since buyer personas were first introduced. The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. What is clear is buyer personas are now entering the mainstream of dialogue when it comes to overall customer understanding. Incorporating Survey Data…
Do B2Bs Know Their Target Market?
Many B2B companies embark on sales and marketing efforts with nothing short of a shotgun approach to the market. Understanding your specific target market buyer journey and specific personas of your prospects are both incredibly crucial elements that are often overlooked. Unfortunately, half of all business-to-business firms who DO NOT create buyer personas and buyer journey maps say they have a…
Inbound’s Inverse: A Customer’s Perspective
Inbound’s Inverse I am your potential customer. You sell something I need, although I don’t yet know exactly what that is. A service, perhaps? Unfortunately, I’ve never heard of you. I can certainly tell you that if you find me and email me cold, I’ll delete it. I really don’t like speculative emails. Who can…
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