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Michael Deane

Are You Monitoring All Of The Right Metrics?

Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…



Jenn Herman
Instagram Myths Debunked

In this article, Jenn Herman discusses and debunks 4 common Instagram myths. It is another in our “Great Articles You may have missed” series. Instagram Myths Debunked Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even…


Robert Caruso

What Are Quality Metrics: How Will They Help You Convert?

Quality Metrics

In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…


Shelly Kramer

6 Key Metrics for Measuring B2B Social Media ROI

Metrics for Social Media ROI

Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become…


Jan Gordon

The Two Facebook Metrics to Track for Success

By Jens-Petter Berget I start writing blog posts with a question in mind. I do this because many times, before I actually start the writing, I have asked myself the same question and I don’t yet have the answer. My quest with the blog post can be to find the answer and share the answer…


Jan Gordon

3 Must Have Elements of Every Social Media Strategy

Social media marketers are faced with a lot of resources these days, and must focus in order to be able to succeed. For the strategists who work with marketers, the primary task is to be able to pick and choose what is important to the business and what activities will net the most return on…