Are You Monitoring All Of The Right Metrics?
Every Thursday, I have a working lunch with a couple of friends who also work in marketing. So I could easily have opened this article with a “an SEO, a copywriter and a marketing executive walk into a bar” type of joke. Last week, we touched on a subject dear to our hearts and heavy…
How To Choose KPIs For Your Digital Marketing Strategies?
In a world where data is everything, digital marketing has proven to be a great way to produce great campaigns for future use. More traffic means your digital marketing tactics have proven to be effective. So, if you are ranking #1 in a keyword, it means you are doing something right. While it feels good…
Best Marketing Analytics Tools That Use AI To Improve ROI
Marketers have access to more customer data than ever. It would take days, if not months, to leverage the information to fuel successful marketing campaigns manually. That’s where AI marketing analytics tools can help. AI-powered tools provide the insights that you need to understand your audience, automate your campaigns, and proactively engage with every sales…
Is Your Customer Service Addicted to KPI?
‘Metrics, metrics, metrics’. That’s one of the most common refrains when it comes to measuring the effectiveness of customer service. This golden rush towards the the best one(s) has even increased with the spread of support thru digital channels. What shall we measure? How often? What can we do to improve results? That’s causing a…
5 Ways to Your Measure Content Marketing Success
A little back-to-basics piece around Content Marketing.
4 Common Instagram Myths Debunked
In this article, Jenn Herman discusses and debunks 4 common Instagram myths. It is another in our “Great Articles You may have missed” series. Instagram Myths Debunked Unfortunately, all too often, something gets said in a popular publication and it gains viral steam across the blogosphere. Many times this information is not quite accurate, or even…
What Are Quality Metrics: How Will They Help You Convert?
In this article, Robert Caruso compares quantity metrics with quality metrics. Certainly one is easier. But it’s the other that will bring you conversions. This is another in our “Great Articles You may have missed” series. Quality v Quantity Metrics In the complex world of digital marketing, it seems that nothing is very easy. The…
6 Key Metrics for Measuring B2B Social Media ROI
Another in our “Great Articles You may have missed” series. This is a subject we all need to know more about but perhaps tend to steer clear of. Surely though, a metrics article about Social Media ROI is too good to pass up? Key Metrics for Measuring B2B Social Media ROI Social media has become…
The Two Facebook Metrics to Track for Success
By Jens-Petter Berget I start writing blog posts with a question in mind. I do this because many times, before I actually start the writing, I have asked myself the same question and I don’t yet have the answer. My quest with the blog post can be to find the answer and share the answer…
3 Must Have Elements of Every Social Media Strategy
Social media marketers are faced with a lot of resources these days, and must focus in order to be able to succeed. For the strategists who work with marketers, the primary task is to be able to pick and choose what is important to the business and what activities will net the most return on…
