Top 14 B2B Marketing Automation Platforms to Power Your Marketing Campaigns
51% of businesses currently use marketing automation to drive marketing campaigns. Here’s a comparative analysis of the top 14 B2B marketing automation platforms to help you select one and drive highly engaging marketing campaigns. The Top 14 Marketing Automation Platforms to drive marketing campaigns 1. Acoustic Overview Acoustic Campaign helps you drive marketing campaigns with…
How to Leverage Marketo for Social Retargeting
Editor’s note: A slight detour for us – something more technical than our usual offering. Please be sure to let us know if this departure is a welcome one, as we can certainly present more such articles in the future. In short, Marketo is a very popular Digital Marketing automation tool, which can be used for…
12 Marketing Tools To Elevate Your Business To The Next Level
Ever since businesses have gone online and conducted digitally, the number of marketing tools have risen exponentially. Today, there are so many of them – each with distinct functionality – that marketers find it difficult to select the most appropriate ones according to their needs. With the internet and social media in full blow, you…
How Lead Scoring Can Qualify Potential Clients for More Sales
Your business may have a large number of leads in your database, but many of these prospects may be a hard sell without the right research. This is where lead scoring comes in, which helps you better determine more precisely a potential buyer’s interest. Marketo puts it this way: “Leads are scored based on interest…
