7 Inspiring Tips about Visual Content Marketing
To achieve the goals of visual content marketing, a high-quality strategy is a must in today’s world. However, it’s also very important to consider the distribution of this marketing plan. It needs to reach out the appropriate audience to receive the best results. For social media, it has evolved into more of the content being…
Who Really Uses Facebook Apps?
When Mark Zuckerberg and his Harvard University buddies first launched Facebook in February 2004, it was an incredibly tiny, yet functional social networking service. In its earliest days, Facebook was only available for use by Harvard students, then was quickly introduced to – and thoroughly embraced by -students at other universities. Who really knows whether Mr.…
How Influencer Marketing Delivers ROI
Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It delivers high ROI for your brand, helps you dial in your strategy by really understanding your audience and expands the reach potential for your message. In short, it helps you…
B2B Content Marketing: Is More Really Less?
Sometimes more is truly less. When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven, one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much…
How To Build a Successful Book Marketing Plan
Whether you have just started, are in the process of, or finishing up your business book you may be wondering where you are going to find the time for marketing and publicity? Building a book marketing strategy can become a job in itself, which is why many authors may feel they need to put off…
The Continuing Evolution Of Digital Marketing
Let me tell you a short tale about digital marketing. Though a true story, the brands, dates and details have been removed in place of making extremely important points about how brands large and small shoot their own feet and step on their own toes. Once upon a time there was a world of push marketing.…
8 Lessons Learned From My Launch That Can Help You
One of the things I love to do with my blog is to share my real experiences with things that you too are likely to encounter. And that’s what this post is all about! You likely know by now that I recently launched a new Instagram marketing community, called Jenn’s Friends. And this was honestly…
Are You Ready For The Next Marketing Disruptions?
We now have 2 billion users of social media. And while some platforms continue to grow at an amazing pace, such as Instagram, others are slowing dying or are already almost dead for various reasons – Digg, Google+, and Delicious, to name a few. Marketing disruptions are hardly a new thing, but they are clearly…
Reach More Customers With Influencer Marketing
Influencer marketing is a growing trend for both large and small businesses in an online world where it is becoming increasingly important to establish credibility. According to an article on Simply Measured, only 33 percent of consumers trust advertisements. The biggest factor in making a decision is based on trusted recommendations from peers. The content…
Build Sound Strategy For Social Media Marketing Success
Long-term social media goals can pave the path for a successful future. In fact, according to Hubspot, social media marketing offers a 100-percent higher lead-to-close rate than outbound marketing. Even so, social media marketing can be intimidating. A sound strategy is essential! Here’s a few ways you can tame the social media beast while ensuring…
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