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Avinash Nair

15 Robotic Process Automation (RPA) Startups You Need To Know About

RPA Startups You Should Know About

RPA or Robotic Process Automation involves the computerization of tasks that are typically mundane rules-based business processes carried out manually. These tasks are often data-heavy and include, but aren’t limited to, data entry, transactions, and compliance. Wikipedia defines it as, “an emerging form of business process automation technology based on the notion of software robots…


Shane Barker

Everything You Need to Know About Personalized Marketing

Personalized Marketing

Advancements in technology and the introduction of concepts like artificial intelligence (AI) and machine learning have changed the way people shop. According to Salesforce, 61% of consumers agree that technology is changing their expectations and behavior. Consumers today expect to get a personalized experience based on their tastes and preferences. They also expect each of…


Brian Zeng

4 Tips for a Successful B2B Mobile Marketing Campaign

B2B Mobile Marketing

We all know how B2C companies have benefited from mobile marketing. You will hardly find anyone who hasn’t used the Amazon app for shopping, or Yelp for checking restaurant reviews. In fact, more than 50 percent of searches (worldwide) are now performed via mobile devices, according to Google. But does mobile marketing affect B2B businesses…


Sophorn Chhay

Use Mobile Marketing Automation to Cultivate B2B Relationships

Mobile Marketing Automation

When it comes to B2B marketing, having a mobile presence is simply a necessity. The number of smartphone users has now passed 68% of all American adults. And 82% of executives believe their company’s mobile apps are essential to their business practices. B2B marketers work hard to run effective campaigns, but often struggle to know…


Nicholas Scalice

Are You Over-Automating Your Marketing Campaigns?

Earlier this year, I traveled to Boston for HubSpot’s INBOUND conference. One thing that struck me was a recurring theme that several of the speakers hit on. They kept saying that marketers need to be careful not to over-automate. In other words, they said we need to keep the human side of marketing alive. For social…