The Importance of Human Marketing In Business
As a consumer, you certainly appreciate the human touch. Naturally every human being appreciates the sense of acknowledgement. It also shows a level of appreciation. In the earlier days of marketing, consumers were dominated by a brand’s equity. Your options were limited due to the confinements that major brands would place upon you. Those days…
Pinterest – The Great Traffic Generator
Millions of women already love pinning. And – Did you know that men are the fastest growing demographic on Pinterest? Are you tapping into this opportunity to reach both male and female consumers? If not, you should be. According to an article on Marketing Land, Pinterest reported in 2015 that it had 100 million monthly…
Are You Using LinkedIn Yet for Lead Generation?
In light of the recent news announcement of the Microsoft acquisition of LinkedIn you might be wondering — is it a good time to ramp up your social sales strategy there? The brand and mission will remain the same: “LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s…
5 Email Strategies that Will Increase Your Business Sales
If you’re a business owner then you already know the importance of using email to stay in touch with your leads and customers. In fact, the marketing firm, Mailigen, reports that 89 percent of marketers gain new prospects through their email campaigns. In order to effectively reach your target market, your business needs to communicate…
4 Ways to Beat Your Competition at Their Own Game
The digital marketplace is becoming a lot more saturated and competitive by the day. Every company that offers creative, design, development, or marketing services in general seems to have morphed into a digital entity. We are the height of the biggest digital and technology disruption in human history. Naturally every company wants to get a…
How To Overcome These 5 Common Customer Objections
Are your prospects avoiding you? Is your business not getting the results it needs from your pitches to potential customers? The problem may be in your approach, which can turn away a valuable lead. An offer that is too detailed or complicated, or priced too high, may be repel a potential customer instead of attracting…
4 Reasons Not To Use Facebook Live (Although You Really Should!)
A little light-hearted read for Holiday Monday (in the USA and UK)….. Lately, there’s been a lot of hoopla around Facebook Live Video. It was one of things most talked about at #SMMW16, everyone seems to have written a blog post about it, all the podcasts are talking about it, and you’ve probably seen a…
How to Encourage Your Customers to Provide Real Feedback
“Tell us what you think.” In almost every transaction that you complete, you are asked in some way to give your feedback. This is because smart business owners know that gathering feedback from customers, analyzing it, and using that information to make improvements is the best way to ensure that customers are continually receiving the…
Successful Webinar Strategies For Your Business
The new way to attract an audience for your business and host events is with video, which includes live streaming and online webinars. When you understand the dynamics your business can leverage this growing medium for more sales. With the right planning and strategy the process can be simple to set up and launch from…
Why Facial Recognition Will Change Marketing Forever
Facial recognition is the next biggest trend – one that digital marketers need to pay strong attention to as it is taking front stage in marketing trends. Recently, MasterCard announced selfie payments – a payment method using a selfie from a smartphone to pay for a bill. A clear indication that facial recognition will also…
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