Which Components of AI Technology Can Aid Your Business?
…How Do Those Components Differ from Each Other? Artificial intelligence (AI) is starting to become a major factor in today’s business landscape. Companies are using AI in many different ways, mostly to increase operational efficiency, enhance their marketing efforts, or improve customer service. However, with all the different tools and types of AI out there,…
How AI Supports Effective Decision-Making in Organizations
AI adoption is 2.5 times higher today than it was in 2017, according to McKinsey’s Global Survey on AI. Image via McKinsey & Company And one of the key areas that organizations are using AI is effective decision-making. Through analyses of available datasets, AI is helping leaders make more accurate and consistent decisions. Fast. Unlike…
Curatti Best Articles of 2022 (And Happy New Year 2023!)
2022 is finally over! While the last two years have each been better than their predecessors, as with last year, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to…
Curatti Best Articles of 2021 (And Happy New Year 2022!)
2021 is finally over! While it was definitely better than its predecessor, I don’t suppose it met too many people’s hopes or expectations. I hope that some who read this were amongst the success stories. Please leave a comment if that describes you. We all love to hear good news! My prediction, for what it’s…
How To Use AI-based Video Content to Elevate Your Customer’s Viewing Experience
Artificial intelligence (AI) has numerous uses in marketing, allowing businesses to scale their operations, personalize recommendations, and take most of the grunt work out of SEO and content optimization. But one area that not many people think of is using AI to build a stellar video marketing campaign. Video is one of the most popular…
3 Ways You Can Utilize AI To Scale Customer Acquisition And Retention
There are only so many insights businesses can gather by mining their sales data. In the best-case scenario, marketing-wise, data mining tools make it easier to understand which products and services customer groups want to purchase the most. But all of the data mining tools in the world put together are still too clunky and…
AI and Content Marketing: How Machine Learning Is Impacting SEO
Machine learning and artificial intelligence (AI) have become very prominent as a subject of discussion in tech circles. Their popularity has to do with the fantastic application potential these two technologies have for various industries, businesses, and even civic services. Google and other search engines already use machine learning and AI to formulate their search…
How AI in Martech Impacts the Customer Journey
If you ask any marketer what their ultimate goal is beyond just improving sales, chances are you will hear them say something about improving the customer experience. After all, these two priorities are tightly related. Dimension Data’s Global CX Benchmarking Report found that 84% of businesses that improved their customer experience saw a direct growth…
Curatti Best Articles of 2020 (And Happy New Year 2021!)
2020 is finally over! How long did it last? Until now, every year of our lives went faster than any before it. Not this one! Goodbye annus horribilis! You’ll never be forgotten! A Quick Summary of 2020 Life changed. The end! Our 2020 Authors This year, we published over 130 articles, some written by old…
Digital Trends to Grow Your SaaS Business in 2021
To maintain business growth, you need to strike a balance between how your SaaS product drives user behavior and keeping an eye on trends. Product developers can sometimes get preoccupied with the former and lose sight of the importance of being intelligently reactive. New technology, disruptive software tools, global events, and gradual changes in user…
Next Page »
