3 Ways You Can Utilize AI To Scale Customer Acquisition And Retention
There are only so many insights businesses can gather by mining their sales data. In the best-case scenario, marketing-wise, data mining tools make it easier to understand which products and services customer groups want to purchase the most. But all of the data mining tools in the world put together are still too clunky and…
AI in Email Marketing: A Huge Step Towards Better Emails [Infographic]
Email is a robust platform. What started as an inter-departmental communication tool is now a prominent marketing channel with the highest ROI. Two of the key features that set email marketing apart from other marketing channels are: (a) Email Automation – Ability to send certain emails based on triggers (b) Email Personalization – Ability to…
How To Improve Your Lead Generation With Video Marketing
The goal of any marketing campaign is, in the long run, to generate more leads and drive new sales. Practice shows that video content is far more engaging in these respects than typical text ads. However, even if you actively use video as a part of your marketing toolset, chances are you don’t squeeze everything…
Advanced Tips for Effective Lead Generation
The driving forces for any business – converting leads to customers, growing traffic to the website and increasing revenue derived from existing customers – have remained constant for many years. However, there has been a lot of interesting shifts over the years in the way companies pursue these goals. Is it really important to pay…
How Lead Scoring Can Qualify Potential Clients for More Sales
Your business may have a large number of leads in your database, but many of these prospects may be a hard sell without the right research. This is where lead scoring comes in, which helps you better determine more precisely a potential buyer’s interest. Marketo puts it this way: “Leads are scored based on interest…
How Lead Scoring Can Qualify Potential Clients for More Sales
Your business may have a large list of subscribers and leads, but converting these into sales can be more of a challenge when the approach is not focused on a more narrow market. It’s important to find the right prospects for your products or services, and this is where “lead scoring” can help you. The…
