Your 10 Step Marketer’s Guide To Improving Customer Service
This article by Martin Shervington is on a subject we take very seriously. Customer Service is set to become even more important as the number of small business options consumers will have, continues to explode. It is another in our “Great Articles You may have missed” series. Introduction When I read customer service oriented…
7 Steps to Avoid Social Customer Service Pitfalls
Business is like health; as long as we have it we tend to take it for granted. Only when something seems off, do we suddenly re-evaluate our vital routines. The fear of missing what we really care about is an alarm bell that should awaken our minds. As for business, negative events that may occur are…
How to Choose the Right Media Outlets to Pitch
You’ve been diligent applying best practices of marketing online; and, your business has a both a great content and marketing strategy – but, are you utilizing the many ways to gain more exposure from the media? If not, I’m sure your first thought is, “Where do I find the right media outlets?” Finding the right…
Savvy Podcasting Tips for Small Business Owners
Savvy Tips From the Pros to Market Your Small Business Through Podcasting According to The Infinite Dial, a research study from Edison Research, 39 million Americans listened to a podcast in the last month. Podcasts reach an engaged audience who have easy access to listen on demand on their mobile devices and in their cars.…
This Content Marketing Plan Quadruples Your Leads
By Barry Feldman There’s no denying the content marketing plan that quadruples leads is rare. Why? It’s an ambitious goal. And ambitious goals are usually not achieved without a plan. Most companies don’t have a content marketing plan. And most companies don’t succeed with content marketing. You can connect the dots. But you actually can…
How To Never Run Out Of Content Ideas
By Mark Traphagen Do you have a “sixth sense” for great content ideas? In the smash hit movie The Sixth Sense, eight-year-old Cole Sear has a problem. He sees something no one else sees: dead people. Though the boy is terrified by these visions, Dr. Malcolm Crowe, a child psychologist (played by Bruce Willis), helps him to…
Here are Questions to Broaden the Data Analytics Discussion
In my article originally titled “To Break free of the Silo, look outside of it”, I ended by saying: ”Context broadens the audience but questions from outsiders broaden the discussion.” This is the first post in a series intended to do just that, where I will pick a subject and ask what I hope are…
