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Andy Capaloff

Don’t Just Question Answers. Question Questions

Don’t Just Question Answers. Question Questions

In April 2014, I wrote an article titled “Why You Need to Question Answers”. Somehow though, I’ve known all along that this message doesn’t go far enough. True, most answers bare examination. But the best answer is limited by the question that has been asked. Some of the greatest minds in the world of any


James Malone

Visual Marketing: Either You’re In or Your Brand Is Out!

The Growing Importance of Visual Marketing

In the faster than The Flash digital age, the future of marketing is visual. With the advent of social media, smartphones and use of visual content, marketing today is more dynamic and versatile than ever before, and still growing and evolving. A study from Wharton School of Business found that 67% of the audience (from Piktochart blog)


Mike Allton

52 Top Influencers Reveal Their Monetization Secrets

Monetization

Curatti Note: I was thrilled when Mike Allton asked me to contribute to his roundup article for Trapeze. Even more thrilled when I saw the amazing lineup of thought leaders and influencers who were keeping me company! Truly an all-star cast! Best and Worst Monetization Secrets A goal is a dream with a deadline. Napoleon


Jan Gordon

Curatti Best Articles of 2014 – Part 2

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each.  These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click on


Jan Gordon

What The Power of a Great Content Curator Means for Your Brand

Many businesses focus heavily on creating fresh, high quality content. Although content creation is an indispensable part of content marketing, content curation is powerful as well. It can add value to the content you already have, allow you to connect with your audience more effectively, and give you the freedom to focus on creating content


Jan Gordon

Do your customers have an emotional connection to your brand?

The Importance of Emotional Connection Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering. Appeals to emotion have been used in advertising for decades. In the digital realm, many marketers are attempting to use emotional appeals through content


Andy Capaloff

How To Lead Readers From Their Search To Your Solution

At the end of my article, ‘How Do We Find Our Way Out Of The Content Echo Chamber?’ I stated: “Mastery of semantic search is surely key to finding the bigger audience.  The ability to naturally integrate our not so general knowledge into what the public is already searching for, will be key to claiming


Andy Capaloff

Is ‘Content Shock’ Just Another Scare?

At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?  This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply


Martin (Marty) Smith

Content Curation – 5 Tips From Great Content Curators

Robin Good & Cristina Pratas link on Curatti

In an increasingly noisy world of content creation or “inbound marketing” content without curation is a rabble, a jumble of impossible to decipher DATA. Examples of content curation are easy to find: Navigation on any website. Finding related images. Adding related links and perspective from gurus and thought leaders. Responding to comments. Sharing content on


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