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Jan Gordon

Curatti Best Articles of 2018 – Part One

Curatti Thank You

How has 2018 changed things for you? Have the trends so boldly proclaimed in last year’s forecast articles come to fruition? Have you decided to take a new direction for any reason? (Please tell us in the comments section!) For us, the year was over far too quickly – like a blur. We cut back…



Andy Capaloff

Don’t Just Question Answers. Question Questions

Don’t Just Question Answers. Question Questions

In April 2014, I wrote an article titled “Why You Need to Question Answers”. Somehow though, I’ve known all along that this message doesn’t go far enough. True, most answers bare examination. But the best answer is limited by the question that has been asked. Some of the greatest minds in the world of any…


James Malone

Visual Marketing: Either You’re In or Your Brand Is Out!

The Growing Importance of Visual Marketing

In the faster than The Flash digital age, the future of marketing is visual. With the advent of social media, smartphones and use of visual content, marketing today is more dynamic and versatile than ever before, and still growing and evolving. A study from Wharton School of Business found that 67% of the audience (from Piktochart blog)…


Mike Allton

52 Top Influencers Reveal Their Monetization Secrets

Monetization

Curatti Note: I was thrilled when Mike Allton asked me to contribute to his roundup article for Trapeze. Even more thrilled when I saw the amazing lineup of thought leaders and influencers who were keeping me company! Truly an all-star cast! Best and Worst Monetization Secrets A goal is a dream with a deadline. Napoleon…


Jan Gordon

Curatti Best Articles of 2014 – Part 2

As we approach the end of our first full year online, we wanted to pay homage to each of our authors by resharing one of their original articles from 2014, along with a brief curation of each.  These are presented alphabetically, by first name, and split over 3 days. (In each instance, you can click on…



Jan Gordon

Do your customers have an emotional connection to your brand?

The Importance of Emotional Connection Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering. Appeals to emotion have been used in advertising for decades. In the digital realm, many marketers are attempting to use emotional appeals through content…


Andy Capaloff

How To Lead Readers From Their Search To Your Solution

At the end of my article, ‘How Do We Find Our Way Out Of The Content Echo Chamber?’ I stated: “Mastery of semantic search is surely key to finding the bigger audience.  The ability to naturally integrate our not so general knowledge into what the public is already searching for, will be key to claiming…


Andy Capaloff

Is ‘Content Shock’ Just Another Scare?

At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?  This is the basis for an article by the excellent Mark Schaefer, published a few days ago, that caused quite a stir! He argues that we’re already at the point when simply…


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